Media News

Friday, Aug 10

HUGE CEO Shares Digital Tips

shapiro.jpgWhat can media professionals learn from digital agencies? Some cool new tricks. In this encore edition of the Morning Media Menu, we spoke with Aaron Shapiro, the CEO of the international digital agency, HUGE.

Click here to read interview excerpts. Shapiro introduced his new book, Users Not Customers. He also talked about his unorthodox promotional campaign for the book.

Press play below to listen. The show was hosted by GalleyCat editor Jason Boog. Click here to receive mediabistro.com's Daily Newsfeed via email. Music by Kevin MacLeod.


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