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Monday, Jan 09

Morning Media Newsfeed 01.09.12

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Keith Olbermann Agrees To Anchor Current Election Coverage (THR)
After a rocky week of public sniping between Keith Olbermann and the management of Current, Olbermann will anchor on election nights beginning after the New Hampshire primary Tuesday. "I am pleased that I'll be running the election coverage on Current, following this Tuesday's New Hampshire primary," Olbermann said in a statement to The Hollywood Reporter Sunday. "However, I don't think those participating in the New Hampshire primary will share my satisfaction." TheWrap.com / Media Alley: "Keith has indicated that he will do upcoming special election coverage," a Current TV spokesperson told TheWrap. "We certainly hope that he does. We're looking forward to it." This ends more than one week of rumors and reports about the former MSNBC and ESPN host's future at the small but growing network. His lawyer, Patricia Glaser, previously confirmed that Olbermann's team and the network were having conversations about his "rights," and sources on both sides confirmed that there were differences of opinion over his involvement in election coverage. B&C: The ABC News Republican presidential debate in New Hampshire drew 6.25 million total viewers Saturday from 9 p.m.-11 p.m., making it the third-most-watched debate of the 2012 election cycle. HuffPost: Chris Matthews anchored MSNBC's analysis following the NBC/Facebook Republican primary debate Sunday morning. MSNBC hosts Ed Schultz and Lawrence O'Donnell joined Matthews, and roasted GOP candidate Mitt Romney for what they referred to as the candidate's obvious moments of discomfort.

Big Three Newscasts Are Changing The State Of Play (NYT)
There was a time when each of the Big Three nightly newscasts on American television tended to open with the same story -- the latest campaign speech, a new government study, or perhaps a big snowstorm. That time is gone.

For CBS This Morning, Showtime Has Arrived (NYT / Media Decoder)
It is exceedingly rare for a new television newscast to be made almost entirely from scratch, as is the case with CBS This Morning, which will replace The Early Show Monday morning. TVNewser: Last Sunday, MSNBC's Morning Joe got a full-page ad in The New York Times. This past Sunday, CBS' new morning entry, CBS This Morning, got the full-page treatment on A5.


Seacrest Mum On Today (Variety)
Ryan Seacrest was mostly tight-lipped about his possible move to the Today show at the Television Critics Association tour Sunday.

More Marketers Going Long With Super Bowl Spots (AdAge / Super Bowl)
Remember Master Lock's one-second, blink-and-you'll-miss-it Super Bowl ad of 1998? In 2012, you'll be able to leave the couch, grab a beer from the fridge, and make it back in time to catch the end of several of the game's spots.

The Supremes Get Indecent Proposals (Adweek)
A Supreme Court hearing on the power of the Federal Communications Commission to regulate broadcast indecency set for Jan. 10 is sure to be, in the famous words of Vice President Joe Biden, a "big f___ing deal."

Globe To Print, Deliver Herald (Boston Globe)
The Boston Globe will print and deliver the Boston Herald, starting this month, as the tabloid seeks to cut costs and prepares to move from its headquarters in the South End, the two newspapers said.

Disney Marketing President MT Carney Leaving (LA Times / Company Town)
More than four months after Walt Disney Studios chairman Rich Ross began seeking a replacement for her, the company's worldwide marketing president, MT Carney, is apparently exiting. TheWrap.com: Carney has not been in her Burbank office for several weeks, and has told friends that her children have been struggling with her absence from New York, where she maintains her home.

CES: Dish Adds iPad Access To Blockbuster Streaming-Movie Service (Multichannel News)
Dish Network released an iPad app for customers with its Blockbuster @Home service or who subscribe to premium movie packages, including HBO or Cinemax, to watch a selection of movies and TV shows on their tablets over any Internet connection.

A Tech Show Loses Clout As Industry Shifts (NYT)
The International Consumer Electronics Show, which will open Tuesday in Las Vegas, is impossible to ignore. It will smother the city's gigantic convention center with gadgets and those who make and promote them; more than 140,000 people are expected to attend for a frenzy of old-fashioned social networking with other members of the tech set. But once again, the show is unlikely to be where any blockbuster products of 2012 are introduced.

Tablets Helping Publishers Sell Back Issues (Adweek)
Here's some good news publishers probably didn't anticipate when they started selling their titles on the iPad.

Popular Mechanics Spins Digi-Mag Feature Into Promo (minOnline)
Popular Mechanics has come up with a good way to reuse some of that creativity by spinning out its QuakeTracker feature from an early iPad issue into a free stand-alone app that promotes the fee-based iPad monthly.

Yaccarino Lays Out NBCU Cable Ad Sales Structure (B&C)
Linda Yaccarino, who joined NBC Universal as president of cable entertainment and digital advertising sales from Turner Broadcasting in November, last week laid out a new structure for her organization.

Synergy! NBC News Delivers Double Dose Of Ricky Gervais In Advance Of Golden Globes Hosting Gig (TVNewser)
Did you hear? Despite promising -- twice -- that he would not host the show again, comedian Ricky Gervais has been tapped to host the Golden Globes Jan. 15.

Ladies' Home Journal Lets Readers Write The Magazine (AdAge / MediaWorks)
Crowdsourcing has been common in advertising for some time, but in a highly unusual move, it's now vaulting the wall at the venerable Ladies' Home Journal, which is planning to turn over many of the pages in its 128-year-old publication to work written by readers.

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