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Networks Call Florida For Mitt Romney At 8 p.m. Sharp (TVNewser)
The network programmers must have seen this coming. Before the appropriately named The Biggest Loser on NBC and Last Man Standing on ABC, Brian Williams, Diane Sawyer, and, over on CBS, Scott Pelley anchored special reports calling the Florida primary for Mitt Romney. HuffPost: Rachel Maddow grilled Florida Congressman John Mica about whether Romney's personal finances and work at Bain Capital were "unpatriotic" Tuesday night. Yahoo! News / The Ticket: Yahoo! News spoke with Miami Herald political reporter Marc Caputo on the eve of the primary about the intensity of this election cycle, Newt Gingrich's startling comfort with the media, Romney's lack thereof, and what local political reporters like him do when the circus leaves town. AllTwitter: This year's presidential election will be even bigger and better on the social plane than four years ago -- and the fine folks at MGD Advertising put together a comparison of how social media was used in the election four years ago and how it's grown today. SocialTimes: This Election 2012 Report from Tumblr shows the blog community's reactions to the Republican primaries. And they are hilarious.

Facebook Readies To File $5B IPO, Could Grow (International Financing Review)
Facebook is expected to file to raise $5 billion in a preliminary IPO prospectus Wednesday morning, which, while less than anticipated, could be increased to satisfy ultimate investor demand. Bloomberg: Facebook chose Morgan Stanley to take the lead on its planned initial public offering.

Michael Wolff To Join U.S. Guardian (FishbowlNY)
Michael Wolff has a new stomping ground: The Guardian, stateside.

LA Times: Layoffs, Sabotage, And Suicides? (Frying Pan News)
Ed Padgett was driving in the rain to a union meeting when the Los Angeles Times called to tell him he was fired. The pressman, a third-generation Times employee, listened in shock last December to an HR woman's voice explain he was being dismissed for "safety violations, dishonesty, and suspicion of sabotage."

Super Bowl Ad Frenzy Overshadowing The Game? (PRNewser)
It's only Wednesday, but the buzz surrounding the Super Bowl ads is hitting fever pitch. Mashable: A chubby dog gets in shape to chase a Beetle in Volkswagen's long-awaited sequel to its "The Force" Super Bowl ad from last year. And don't worry, there's a shout-out to Star Wars, as well. HuffPost: Regis Philbin is the star of a new Super Bowl commercial, but to hear the TV legend tell it, he might as well be the star of the game itself. AdAge / Super Bowl: Hulu returns to the Super Bowl Feb. 5 with one pregame commercial and one during the game. Mashable: Hulu is teasing its new Super Bowl campaign and its plot to turn human brains into "mushymush." TheWrap.com: Football fans looking for a sneak peek at The Dark Knight Rises or The Amazing Spider-Man Sunday are in for a disappointment. AdAge / Super Bowl: The information superhighway is becoming congested with car commercials in the run-up to the Super Bowl this weekend. Lexus is the latest automaker to enter the on-ramp, with a 30-second spot that is the brand's first for the Big Game. AdAge / Super Bowl: The recession that clobbered businesses in 2008 and 2009 also drove at least a few veteran Super Bowl advertisers from the Big Game. Some of those, such as General Motors and PepsiCo's beverages, have returned. But FedEx, which had run 19 different Super Bowl commercials since 1989, opted out in 2009 and has stayed out. Salon.com: There are still lots of hot bodies, but several ads this year finally offer something for the ladies. Mashable: What do you think is the funniest Super Bowl commercial ever?

News Corp.'s Chase Carey Says Phone Hacking Doesn't Indicate A Culture Problem (AllThingsD)
"It certainly has been a difficult year," said News Corp. chief operating officer Chase Carey, referring to the public discovery that U.K. publications owned by News Corp. had hacked into cellphones in order to advance their stories. Now that the dust is beginning to settle, he added, "Our priority is to make things right." LA Times / Company Town: The director of communications for the New York City Department of Education has been tapped by News Corp. chairman and CEO Rupert Murdoch as the media mogul's chief of staff.

CBS CEO Testifies He Would Have Paid More Than NBC For Globes (LA Times / Company Town)
Last week, former NBC executive Marc Graboff said he thought NBC got a bad deal in 2010 when the network agreed to pay an average annual fee of $21.5 million to keep the Golden Globes. CBS CEO Leslie Moonves agreed that it was a bad deal, but not for NBC. Moonves thought the Hollywood Foreign Press Association, which owns the Golden Globes, and Dick Clark Productions, which produces the show for the network, could have done better with him. THR / Hollywood, Esq.: Moonves says in his video that he might have bid at least $25 million for the rights to the awards telecast, but that was only the opening of negotiations. TheWrap.com: It's not clear that CBS would have matched the seven years that NBC offered in return for the rights for the broadcast.

Leadership Shift At Condé Nast (Adweek)
It's not exactly a January surprise, but there's been another leadership change at Condé Nast. Bon Appétit has cycled out of executive vice president Bill Wackermann's stable in the latest shift for the polarizing über-publisher. Adweek: Vogue took top honors at the Condé Nast publishers' meeting in Florida Tuesday evening, where CEO Chuck Townsend gave out the coveted annual performance awards. WWD / Memo Pad: Susan Plagemann was named publisher of the year, after Vogue saw a 9 percent uptick in ad pages in 2011. Plagemann has been earning good reviews from her bosses in her brief tenure at Condé (she left Marie Claire in 2009 to join Vogue), and she won the peak performance award last year. Folio: Comag Marketing Group, the Princeton, N.J.-based national magazine distributor jointly owned by Hearst and Condé Nast, has been sold to the Jim Pattison Group. NY Post / Media Ink: Believe it or not, Canadian billionaire Jim Pattison has taken over Comag, the national magazine distributor that was jointly owned by Condé Nast and Hearst.

Yahoo! News Hires Olivier Knox As Its First White House Correspondent (Yahoo! News / The Cutline)
Yahoo! News has hired Olivier Knox, congressional correspondent for Agence France-Press, to be its White House correspondent -- the first in Yahoo!'s 16-year history.

Jeff Rossen To Lead New Investigative Unit For Today (TVNewser)
NBC News correspondent Jeff Rossen is getting a promotion. He's been named national investigative correspondent for the Today show.

The Daily After One Year: Some Lessons Learned (Digiday)
A year ago, The Daily launched with much fanfare.

New Yorker Editor Says Print Edition Will Still Be Here In 20 Years (AdAge / MediaWorks)
New Yorker editor David Remnick says his long-form publication continues to invest in Web staff and digital-exclusive content. But he still sees the digital extensions as complementary to the core print product, not a replacement -- at least not anytime soon. TheWrap.com / Media Alley: He doesn't tweet, he doesn't like reading on mobile phones, and he wants to preserve long-form journalism -- all blasphemy to many in the techie set.

Vanity Fair Hollywood Issue Drawing Heat Once Again (FishbowlLA)
Vanity Fair's 18th annual Hollywood issue hasn't even hit newsstands yet, and it's already drawing heat. Jezebel: The ladies on the power panel -- the left third, also known as the actual newsstand cover -- are Rooney Mara, Mia Wasikowska, Jennifer Lawrence, and Jessica Chastain. Pariah's Adepero Oduye and Mission Impossible's Paula Patton are the only two ladies of color, and they are not on the power panel, but on the right two-thirds of the cover, which is folded up and tucked away when on newsstands.

Hulu's Jason Kilar: We Pay Our Content Partners More Than Netflix (AdAge / Digital)
When Hulu launched, its business model was to generate revenue exclusively through advertising. With its introduction of premium subscription service Hulu Plus, the company created a revenue stream that CEO Jason Kilar now says will account for the majority of revenue in 2012. TechCrunch: Last year, Hulu brought in $420 million in revenues, with was 60 percent above the year before. The news, however, was seen as a miss because Hulu earlier in the year suggested that it would make $500 million. THR: Hulu will spend a chunk of the $500 million it has allocated for content acquisition this year on exclusive, original programming, Kilar said Tuesday. THR: Hulu Japan announced Wednesday that it has added six more domestic film companies to its roster of content providers, to provide both contemporary and classic movies for its video streaming service.

Amazon Misses; Q4 Net Income Down 58 Percent To $177M; Sales Up 35 Percent (TechCrunch)
Amazon released fourth-quarter-2011 earnings, missing sales expectations but beating earnings estimates. TechCrunch: Amazon chief financial officer Tom Szkutak offered more details Tuesday afternoon during an analyst earnings call about the company's disappointing fourth quarter. paidContent: About half an hour before Amazon announced Q4 earnings Tuesday afternoon, Barnes & Noble released a new statement saying that it will not carry titles published by Amazon -- including the Amazon titles that Houghton Mifflin Harcourt is selling in print -- in its "store showrooms." NYT / Media Decoder: The move could undermine Amazon's efforts to sign authors who expect their books to be sold in Barnes & Noble's 703 stores across the country, crucial real estate for sales of many titles.