Media News

Monday, Feb 04

Morning Media Newsfeed 02.04.13

arrow_hp.jpgClick here to receive's Morning Media Newsfeed via email.


Before Game is Decided, Superdome Goes Dark (NYT)
It was not New Orleans's brightest moment. About 90 seconds into the second half of Sunday's Super Bowl, the lights on one-half of the Superdome's roof suddenly went out. Internet connections in the press box were cut and the scoreboards went dark. Yahoo! News / AP A power outage during the Super Bowl sent CBS scrambling and knocked its announcers off the air. The biggest broadcast event of the year was suddenly jolted by silence and darkness when a portion of the Superdome in New Orleans lost power early in the game's second half. CBS' announcers, Jim Nantz and Phil Simms, were part of the outage and unable to explain the situation to viewers. That led to an awkward, ambient few moments in a broadcast that's otherwise nonstop noise. A highly orchestrated media event was suddenly forced to improvise. Forbes / Brand Wise Call it the Super Bowl of real-time marketing. Savvy advertisers quickly took to Twitter Sunday night to capitalize on the unexpected power outage during this year's Super Bowl. "We do carry candles," Walgreens tweeted when the power went out at the Super Bowl. "We also sell lights." Oreo tweeted, "Power out? No problem," posting an ad that finished, "You can still dunk in the dark." Ad Age / Super Bowl Once game play proceeded, the network reran a commercial break containing ads from Bud Light and Subway, concerned -- according to ad executives with knowledge of the network's reactions -- that the outage had somehow disrupted viewing of the spots. In a statement, CBS Sports spokeswoman Jen Sabatelle noted that all the network's commitments to advertisers were "being honored." Dallas Morning News / GuideLive Sex sells. Babies sell even more. And advertisers are hoping animals will make you laugh all the way to their stores. While the San Francisco 49ers and Baltimore Ravens battled on the field during Super Bowl XLVII, marketers from Best Buy to Toyota competed on advertising's biggest stage. They did so by pulling out the most persuasive tools of their trade. WSJ At about $3.8 million for a 30-second spot, an ad on this year's Super Bowl was easily the most expensive ad buy on television. For marketers, though, buying a spot during the big game may be the most efficient media play on Madison Avenue. USA Today / 24/7 Wall St. Advertisers were listed as follows: Anheuser-Busch, AXE, Best Buy,, Century 21, Coca-Cola, Doritos, Fiat, Ford/Lincoln,, Hyundai, Kia, Kraft's MiO, Mars, Mercedes-Benz, Milk Processor Education Program, Paramount, PepsiCo, Skechers, SodaStream, Taco Bell, Tide (Proctor & Gamble), Toyota, Volkswagen and Wonderful Pistachios. A more recent look shows some 31 advertisers, but some ads are longer and some are multiple ads. If we just take 35 ads, this comes to roughly $133 million spent by advertisers at the $3.8 million average. And again, some television ads supposedly sold for more than $4 million. New York Daily News To address the most obvious question first, the Scientology ad did not make the cut for the top five Super Bowl commercials Sunday night. It also wasn't a great night for celebrities -- Tracy Morgan selling a fitness drink?

Another Sunday, Another Interview with President Obama on CBS (TVNewser)
Sunday's pre-Super Bowl interview by Scott Pelley made more news in less time than last week's interview by Steve Kroft on 60 Minutes. Pelley's eight-minute interview included questions about football safety, tax rates, women in combat, gays in the Boy Scouts and the economy. Pelley's interview made some news -- though not surprising -- when Pelley asked "Should scouting be open to gays?" Daily Mail The organization is discussing ending a longstanding ban on gay members and allowing local organizations to decide their own policy. The president said he supported the change Sunday as he gave an interview ahead of this year's Super Bowl at the Superdome in New Orleans. NYT President Obama said in a televised interview on Sunday that he could foresee a budget deal in Congress that did not include further increases in tax rates but instead focused on eliminating loopholes and deductions. Obama has generally insisted that all revenue options, including higher rates, should be considered to slow the rise of federal budget deficits. But in the interview with Pelley of CBS News, he said, "I don't think the issue right now is raising rates." HuffPost During the live interview, Obama addressed the economy and the looming debt ceiling fight. "Washington cannot continually operate under a cloud of crisis," Obama said. "We can't afford these self-inflicted wounds," Obama continued. Obama has granted an interview to the network airing the Super Bowl every year, with past interviewers including Katie Couric and Bill O'Reilly.

Chris Wallace to NRA's Wayne LaPierre: 'That's Ridiculous and You Know It' (HuffPost)
Chris Wallace had some rather testy exchanges with NRA executive vice president Wayne LaPierre on his Sunday program. In a particularly heated moment, the Fox News host asked LaPierre if he regretted running the controversial ad that attacked President Obama for his daughters having armed security guards. During the ad, a narrator asks, "Are the president's kids more important than yours? Why is he skeptical about putting armed security in our schools when his kids are protected by armed guards at their school?" The Atlantic Wire LaPierre tried to defend the ad, but Wallace wasn't having any of it. "[The president's daughters] face a threat that most children do not face," Wallace said. "Tell that to the people in Newtown," LaPierre responded. "You really think that the president's children are the same kind of target as every other school child in America?" Wallace said. "That's ridiculous and you know it, sir."

The Verge Hires Writer Who Quit CNET in Protest (NYT / Media Decoder)
Greg Sandoval, the CNET senior writer who resigned in protest when the site's parent company, CBS, interfered with its editorial coverage last month, has been hired by The Verge, the website that first revealed the full extent of CBS' involvement. Sandoval will be a senior reporter for The Verge when he starts in a couple of weeks. ChatsJournalist101 / Greg Sandoval This is what I mean: The Verge breaks news. Their stories typically take the right tone. The photos, video and graphics tend to be a cut above. They know the tech reader as well as anybody. The Verge also won me over by providing something of great value to me. I possess a written guarantee from management that nobody from the business side of the company will ever have any authority over my stories. Long before I arrived, The Verge committed itself to editorial independence.

American Sniper Author Chris Kyle Fatally Shot at Texas Gun Range (NBC News)
A former Navy SEAL who wrote American Sniper, a best-selling book about his lethal career as a marksman in Iraq, was shot to death with another man at a gun range near Stephenville, Texas, on Saturday. Chris Kyle, 38, and the other man were found dead at the shooting range of Rough Creek Lodge on Saturday afternoon, Texas Highway Patrol spokesman Lonny Haschel told KXAS.

Katie Couric's Talk Show Adds Another Producer (THR)
Katie Couric's daytime talk show is getting another producer. According to sources close to the show, Ethan Nelson has been named co-executive producer alongside current co-exec producers Michael Bass and Kathy Samuels, while producer Matt Strauss also will get a title bump to co-executive producer. Nelson comes to Katie from ABC News, where he was senior executive producer of Good Afternoon America, the 2 p.m. spinoff of Good Morning America that aired last summer with co-hosts Lara Spencer and Josh Elliott.

Netflix, Amazon Refuel Their Duel (Variety)
The same day House of Cards opened its doors on Netflix, the House of Grantham announced it was moving to a new neighborhood: Amazon Prime. As the surprise change in residence for PBS sensation Downton Abbey indicated last Friday, a lot of volatility in the subscription VOD real estate market is likely in the coming months.

Open Letter to Jon Stewart: Stop, Stop, Stop, Stop Hurting America (Mediaite / Joe Concha)
This plea comes after Stewart crossed over the line this week during a segment on President Obama and guns. In it, Stewart rightly called out the media for questioning whether the president fabricated a story around his recently revealed affection for skeet shooting.

Think Like Zuck: How TV Execs Can Learn from Ekaterina Walter's Best-Selling Book (LostRemote)
Passion, purpose, people, product, and partnerships. Mark Zuckerberg embodied and employed these five "P's" to help build Facebook. In amazing detail, Ekaterina Walter -- a social media innovator at Intel who has been instrumental in making the company truly social -- expounds on these traits in examining the rise of Zuckerberg and Facebook in her book Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO.

Movie Marketing, Especially on TV, Needs to Evolve (The Wrap / Frank Conlon)
No one argues the reach broadcast networks and cable television stations possess when it comes to potential moviegoers. It is the single most effective way to quickly market films to the new audiences that the studios need to create. However, economically speaking, knowing the main source/cause of a problem -- audience creation in this case -- says nothing about how it should be fixed or whether you should use your valuable resources to fix it in the first place.

As Grand Central Turns 100, a Look at Its TV News Past (TVNewser)
New York's iconic Grand Central Terminal turned 100 years old Friday. While people know it today as a transportation and shopping hub, it also has a very important part in television history, particularly with regard to TV news.

Teen Vogue, a Survivor at 10 Years (NYT)
As Teen Vogue releases its 10th anniversary March issue just in time for Fashion Week, it is celebrating not just a milestone, but readers like Susannah Davies, who have remained loyal during a decade when other, often well-financed teenage magazines largely disappeared. The few magazines left are trying to draw from a pool of teenage readers who grew up devouring media digitally and whose appetite for celebrity news has shifted their attention away from conventional teenage titles.

The TVNewser Twitter Index: The Most-Followed Network Shows (TVNewser)
Introducing the TVNewser Twitter index, where we take a look at how TV news programs are ranking on that other real-time medium, Twitter. This week: the most-followed broadcast network morning shows and evening news programs. Next week we look at the primetime cable news landscape and in future weeks we will catch you up on the primetime broadcast shows, and the top TV news talent.

Central Pa. Libraries Struggle Getting eBooks from Large Publishing Companies (The Sentinel)
The convenience of eBooks coupled with the library's wallet-friendly loan policy should optimize a reader's experience. Unless, of course, the title belongs to one of the big six publishing companies in America -- Hachette, HarperCollins, Macmillan, Penguin, Random House and Simon & Schuster -- who either restrict book sales with libraries altogether or price gouge up to a rate of 300 percent.

Your Brain Can Remember a Blog Post Better Than a Novel (GalleyCat)
It might be easier for your brain to remember this post than it is to recall details from a perfectly composed novel. In a new paper in the Memory & Cognition Journal, researchers discovered that "mind-ready" and casual formats like blog posts, Facebook status updates or Twitter writings might be easier for your brain to remember. These are powerful lessons for writers to learn about connecting with readers.

Mediabistro On Demand

Career Reinvention Toolkit

Pamela Mitchell A three-part online audio seminar on putting your career dreams into action. Watch the video

Read more on Media News >