Click here to receive mediabistro.com's Morning Media Newsfeed via email.
Super Bowl, Madonna Set New Sport, Entertainment Twitter Records (AllTwitter)
The closing moments of Super Bowl XLVI, which saw the New York Giants come from behind to edge the New England Patriots 21-17 with a last-minute touchdown, were so dramatic that they set a new tweets-per-second record on Twitter. TechCrunch: Twitter's official Twitter account announced Sunday night that, in the final three minutes of Super Bowl 2012, there was an average of 10,000 tweets per second. THR: Football fans from Michael Moore to Rupert Murdoch to Chloe Moretz tweeted congratulations for Eli Manning's win over Tom Brady and the New England Patriots. TechCrunch: The streaming online experience Sunday night during the Super Bowl was pretty amazing. Pregame coverage started at 2 p.m. on NBCSports.com, with streaming capabilities featuring the ability to pause and rewind, embedded live streams from Twitter and Facebook, and four different camera angles to boot. While that in and of itself is exciting, the 2012 Super Bowl streaming experience itself left a lot to be desired. The actual banner ads, the online ads being served on NBCSports.com, weren't particularly offensive, or a pain in the ass. But the problem is that most people watch the Super Bowl in groups, not as individuals, and most choose to do so through a projector, or streaming the Web onto their TV or a big screen. In addition, many people watch the Super Bowl strictly for ads or for the halftime show, which, in spite of the ads finding a way to be disappointing each and every year, is a spectacle year in, year out -- without fail. Even if the music is awful. For streaming viewers looking to watch ads in real-time, there was a tab which they could mouse over to watch all the ads after they aired, but the commercials were not shown during the breaks in the online broadcast, when they were actually supposed to air. Streaming viewers who chose not to pick their own commercials just got an enormous eyeful of the same ads, repeating ad nauseam. Deadspin: Yes, M.I.A. just flipped off the world. Eat your heart out, Janet. Forbes: A lot of the coverage of the performance by M.I.A. -- and, to a larger extent, Madonna -- will be dominated by obscenity issues (M.I.A.'s short verse also included a curse word, though it was censored), but the fervor already surrounding the one-finger salute shows M.I.A.'s skills as an agitprop pop-artist, and one with her eyes set on mainstream success. TheWrap.com: As Super Bowl embarrassments go, it wasn't all that. Nonetheless, NBC issued an apology for the single extended middle finger by guest singer M.I.A. at the halftime show. THR: "Our system was late to obscure the inappropriate gesture, and we apologize to our viewers," the network said in a statement. Mediaite: President Barack Obama sat down with Matt Lauer in the White House and chatted about the likelihood of a good game, but also answered questions about tension between Israel and Iran and made a pitch for why he deserves a second term. AdAge / Super Bowl: And you thought the real Super Bowl battle would be between the New England Patriots and the New York Giants. Not if bitter rivals Ford and Chevrolet have anything to do with it. CNET / Technically Incorrect: Think Chevy Volt, and you might not think "out of this world." It's not enjoyed the best sales or the finest safety reputation. So in order to create a little love during the big game, Chevy offers up some aliens who are fascinated by the advanced design that goes into making such a green-dream of a car. CNET / Technically Incorrect: Technology performed an outstanding social feat during the Super Bowl halftime show. It made Madonna sound like someone people used to enjoy in the early '90s. The technology ads, on the other hand, didn't offer too much uplift or consistency. CNET / Technically Incorrect: Many of the deeply affected have been standing in line waiting to see how Samsung would attack Apple in launching the Galaxy Note. CNET / Technically Incorrect: Make Siri mad and she'll let you know. For you might not realize that she actually has large metal tentacles that can get right into your chips. This, at least, is the premise of a Super Bowl spot from Doritos. CNET / Nanotech - The Circuits Blog: One unmistakable theme in Super Bowl ads this year was manufacturing in America. Is it time for Apple to reconsider all of the production it does abroad?
Grammy Awards Partner With CBS For Digital Experience (GigaOM / NewTeeVee)
In these heady two- or three-screen days, the Grammy Awards has been a classic case study in how social media engagement can pay off ratings-wise.
Print News Media Go Live With Video Programming (NYT)
The newest addition to the newsroom of Politico makes a statement about the news website's priorities. It's a stage set with lights, microphones, an anchor desk, and five high-definition cameras so that reporters and editors can produce hours of live programming for Internet viewers.
Facebook Tells IPO Banks Not To Talk About Stock Offering (NY Post)
Shut your pie hole! That's the message that notoriously press-averse Facebook founder Mark Zuckerberg has sent around Wall Street recently, telling Morgan Stanley, JPMorgan Chase, Goldman Sachs, and the other banks involved in his company's $100 billion IPO to stop leaking juicy tidbits to the media and to stop talking up the stock offering to clients.
Rachel Maddow: The Republican Party Is Waging War On Contraception (HuffPost)
Rachel Maddow appeared on NBC's Meet the Press Sunday morning and clashed with a fellow panelist during a heated discussion on contraception.
MSNBC's Full-Page Politics Ad (TVNewser)
MSNBC has taken out another full-page ad in the Sunday New York Times, this time tying together the Super Bowl and 2012 Election coverage.
Al Gore's Current TV is remaking itself as the anti-Fox. Can an election year, Occupy Wall Street, and Keith Olbermann propel it out of oblivion?
Rupert Murdoch Tweets Up A Storm On Super Sunday Morn (TheWrap.com)
Men often have a tough time passing the hours before the Super Bowl kicks off, but one media mogul found a way to keep himself busy early Sunday. News Corp. chairman Rupert Murdoch took to Twitter to express his thoughts on the European monetary crisis and the developing problems in the Middle East.
Sarah Palin Assigned Newsweek Trig Essay Just Weeks After Blasting Mag (HuffPost)
Tina Brown, editor-in-chief of Newsweek and The Daily Beast and oft-described "Queen of Buzz," is renowned for running attention-grabbing stories and covers in hopes of sparking conversation and controversy. So it's not surprising that Brown would commission a piece from Sarah Palin on her son, Trig, just weeks after Palin took a shot at one of the magazine's top writers over his history of raising doubts about Trig's birth.
Ziff Davis Enterprise, one-half of what remains of one of the most storied companies in the history of publishing, was sold Friday to QuinStreet, a publicly traded lead-generation marketing company based in Foster City, Calif.
After A Year, Tablet Daily Is A Struggle (NYT)
One year ago, Rupert Murdoch took the stage at the Guggenheim Museum and, with much fanfare, introduced a News Corp. publication that, in the words of Apple executive Eddy Cue, would "redefine the news." A year later, it has not quite done that.
MyRecipes And Cooking Light Harness Pinterest's 'Mouth-Watering' Power (minOnline)
Foodie magazines and sites have known for years that people love images of luscious dishes. Call it cooking porn, but recipe hunters and food aficionados will rifle through casserole slideshows looking for just the right one. And so it was inevitable that a social network grounded mainly in image sharing would gravitate toward recipe posts.
Last week, the vanguard of Condé Nast dominated the awards portion of the company's annual publishers meeting in Palm Beach, Fla. Vogue, The New Yorker, Vanity Fair, and Wired were the winners of in-house awards for a strong year of business. All four are big, venerable titles -- no surprise there. But there was one other old-time heavyweight that got up on stage, too: Architectural Digest won the award for the best business turnaround at Condé Nast.
Now, A Trailer For A Magazine Article (NYT / Media Decoder)
There are trailers made for movies. And television shows. And, lately, for big-budget video games and highly anticipated books. And now, for a print magazine article.
Streaming Music At Spin (NYT / Media Decoder)
On Monday, Spin Media will announce an overhaul for Spin.com, which includes plans for a streaming music player, nine new blogs, and Web-only content like news and album reviews. Starting in March, the music player will sit at the top of the page, and users can listen to music as they browse through the site.