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Tuesday, Feb 07

Morning Media Newsfeed 02.07.12

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Super Bowl Sets Records With 111.3 Million TV Viewers, 12,233 Tweets Per Second (Yahoo! News / The Cutline)
The Super Bowl broadcast by NBC Sunday was watched by 111.3 million people, according to Nielsen estimates, making it the most-watched program in television history for the third year in a row. TVNewser: The game earned a 47.0 rating and a 71 share, up 2 percent from last year's 46.0/69 for Super Bowl XLV. And while it was the most-watched program ever, Super Bowl XX in 1986, featuring the Patriots vs. the Bears, earned a higher rating: a 48.3, and a 70 share of the audience. TVSpy: Sunday's game between the Giants and the Patriots earned record ratings in Boston and drew huge shares in New York, as well as Indianapolis, the game's host city. SocialTimes: According to Bluefin Labs, Sunday night's game was the biggest social TV event ever recorded. It didn't only beat last year's MTV Video Music Awards' record of 3.1 million social media comments, it crushed the record with a whopping 12.2 million social media comments. AllTwitter: In 2008, the TPS peak during the Super Bowl registered at a humble 27, and last year's 4,064 Super Bowl TPS, a record for any sporting event at the time, has been tripled just 12 months later. Mashable: According to Networked Insights, which analyzed millions of tweets, 42 percent of the conversation was about the commercials, and 32 percent was related to Madonna and the halftime performance. Wired / Epicenter: "Super Swarm Sunday" was the biggest foursquare check-in of the year. Approximately 350,000 people checked in at Super Bowl events. There were almost 3,000 foursquare users (who actually remembered to check in) at the event itself at Indianapolis' Lucas Oil Stadium (capacity: 68,000). NYT: With the Giants driving toward their final score of the Super Bowl, NBC's Cris Collinsworth had what could be described as an analyst's epiphany. With the Giants on the Patriots' 11-yard line and barely 90 seconds left, he suggested that if a Giants runner "breaks out," he should try not to score. AdAge / Super Bowl: Bridgestone Americas, the sponsor of the Super Bowl halftime show since 2008, said it has reached out to the National Football League and NBC over the behavior of rapper M.I.A. during Madonna's performance Sunday night. THR / Hollywood, Esq.: Between M.I.A.'s flipping the bird and a TV commercial we didn't see thanks to a last-minute Federal Communications Commission decision, Super Bowl XLVI gave those who practice First Amendment law a lot to chew on this year. Google Blog: Overall, the top trending searches on Google during the game were: Madonna, halftime show, Patriots, Tom Brady, and Giants. FishbowlNY: Several stations are planning to televise the ticker-tape parade Tuesday up the Canyon of Heroes in Lower Manhattan. Weekly Standard / The Blog: One of the most popular Super Bowl advertisements Sunday night was the Chrysler ad featuring Clint Eastwood, titled "Halftime in America." The spot is supposed to be encouraging, as it focuses on the resilience of Detroit. But contrary to what the ad might suggest, the spot was actually filmed in New Orleans and Los Angeles. TheWrap.com: Speaking to Ron Mitchell, a producer at Fox News Channel's The O'Reilly Factor, Eastwood asserted, "I am certainly not politically affiliated with Mr. Obama. It was meant to be a message…just about job growth and the spirit of America. I think all politicians will agree with it." Yahoo! News / The Cutline: A local ad paid for by Michigan Republican Pete Hoekstra's U.S. Senate campaign is drawing plenty of day-after attention from the national media after several groups have called it racially insensitive. Mediaite: MSNBC's Lawrence O'Donnell did not bother too much with attacking Hoekstra or the Republicans, however, and instead went after the young actress in the ad, calling for actors to take a vow of "simple decency" and boycott these ads. AdAge / Super Bowl: The band OK Go has been among the smartest (and funniest) creators of viral media since its band-on-a-treadmill music video for "Here It Goes Again" exploded in 2006. Sunday it expanded its incomparable viral-video oeuvre (and legend) with "Needing/Getting," excerpts of which appeared in a Super Bowl ad for the Chevy Sonic -- because the video co-stars the car. AllFacebook: Fans can still vote on their favorite and least-favorite ads through 6 p.m. ET Tuesday using the USA Today Ad Meter application on the Sports on Facebook page. AllFacebook: Saying that Super Bowl XLVI represented a strong marketing tool is stating the obvious, but the big game's effect was even more obvious in a study of Facebook wall posts from more than 1,400 brands. AdAge / Super Bowl: New York Giants quarterback Eli Manning not only passed his more celebrated brother in Super Bowl titles with a victory Sunday night over the New England Patriots, but he's also poised to catch up to Peyton Manning on the sports-marketing food chain.

Disney's ABC, Univision Mull News-Channel Launch (WSJ)
Disney and Univision Communications are in talks to create a new 24-hour cable-news channel that will broadcast in English, in an effort to keep pace with changing demographics among U.S. Hispanics and reach a new audience of English speakers. NYT / Media Decoder: The new channel could combine the resources of Disney's ABC News and Univision's news division to rival established news entities like Fox News Channel, MSNBC, and CNN. LA Times / Company Town: Univision, which owns the nation's fifth-largest TV network, could use the channel to reach more acculturated viewers that advertisers prefer: Latinos who predominately speak English. Univision has already announced plans to launch a cable news network, this one a Spanish-language channel, later this spring.

PEJ: Negative Newt Gingrich Coverage On The Rise (B&C)
After back-to-back defeats in Florida and Nevada, Newt Gingrich's negative coverage was on the rise, according to the Project for Excellence in Journalism's weekly election coverage report. TVNewser: Considering that there were about 10,000 fewer Nevada GOP caucus-goers this year than in 2008, that may tell you a little something about TV-viewer interest in the proceedings. AdAge / Digital: As the primaries move west, political professionals and voters are paying close attention to poll numbers, attack ads, and gaffes in the Republican presidential-nominee horse race, now consolidating around former Massachusetts Gov. Mitt Romney. Within the digital-marketing community, we're equally focused on what this election cycle portends for the future of online political advertising.


Those Millions On Facebook? Some May Not Actually Visit (NYT / DealBook)
On the first page of Facebook's prospectus for its sale of stock to the public, it pegs the number of its "monthly active users" at a whopping 845 million people. The social networking site arrives at an even more astounding number when it comes to "daily active users": 483 million people. Those are some huge numbers. If it is hard to believe that so many people are clicking on facebook.com every day, that's because, well, they aren't, exactly. Those eye-popping numbers should have an asterisk next to them. TechCrunch: There's a bigger point to Sorkin's article, which he sort of addresses, which second-guesses the premise. Likes are actually quite valuable in and of themselves, because Facebook can use them to target ads, and provide the data to developers so they can build products that use Facebook to customize user experiences. Likes and other actions also generate content in the news feed that in turn makes the site more engaging. It's hard to know exactly how valuable all that targeting and engagement activity is. AllFacebook: Rather than arguing that Facebook is going to find it hard to succeed in an increasingly mobile-centric world, the real argument should be that Facebook is on the verge of unlocking the greatest opportunity facing the company. AllFacebook: Facebook can't win for losing: When the social network isn't getting ripped for pictures it hasn't deleted, it's catching heat for photos it has deleted -- specifically, those involving breast-feeding. Inside Facebook: Most Facebook employees who joined the company after 2007 will see almost one-half of their stakes in the company disappear through taxes following the IPO. That's about twice the tax rate their much richer co-workers, who joined the company earlier, may end up paying on their holdings in Facebook. AllFacebook: How time has flown: Monday Facebook celebrated eight years of existence. Fusible: It appears that Facebook may be taking its message of commitment to clean energy online. Monday, the world's leader in social networking registered a slew of clean-energy-related domain names through Internet brand-protection company MarkMonitor.

What The Newsstand Hides (Adweek)
With the weak state of newsstand sales, magazines have to be more competitive than ever, leading some editors to take a more commercial approach for their newsstand buyers, as the example of Harper's Bazaar's March redesign illustrated.

Up To 100 Positions Will Be Terminated In Ziff Davis Enterprise Sale (Folio:)
The fallout from the sale Friday of Ziff Davis Enterprise to online marketing and lead-gen company QuinStreet is beginning to take shape, and apparently it's severe.

NBC News Launching iPad Series With Richard Engel (B&C)
On Feb. 8, NBC News will debut documentary series Hidden Planet hosted by Richard Engel on the Rock Center with Brian Williams iPad app, the first time the network has premiered a series on an iPad app. TheWrap.com / Media Alley: The series will explore remote but glorified locales, such as the tunnels beneath the Gaza Pyramids and the Lost City of Timbuktu.

Debunking The 'Original Sin' Of Online Newspapers (GigaOM)
Whenever newspaper executives get together to bemoan the fate of their industry, someone inevitably brings up the so-called original sin of the online news business -- namely, a failure to charge for content when the Web was new.

Publishers Are Flubbing The iPad (E&P)
Two years after the debut of the iPad, most newspaper publishers still are fretting and fumbling over what to do about it.

CNN Promotes Acosta To National Political Correspondent (FishbowlDC)
CNN's Jim Acosta has been upped to national political correspondent. TVNewser: Miguel Marquez, late of ABC News, will rejoin CNN as a Los Angeles-based correspondent. FishbowlLA: Marquez previously worked as an assistant to former New Mexico Gov. Bill Richardson. He was most recently a London-based correspondent for ABC News.

New Assistant Managing Editor At Time (FishbowlNY)
Time magazine managing editor Rick Stengel just announced the addition of Tom Weber as an assistant managing editor. He will be responsible for features, both in print and online, as well as helping to shape the magazine's digital strategy.

The City Tabloids And The Fate Of Greg Kelly, Morning Anchor Accused Of Rape (Capital New York)
Around breakfast time Wednesday, Jan. 25, Greg Kelly was on the set of Good Day New York in a dark grey suit on a bright yellow couch. He was discussing the 2012 election with co-host Rosanna Scotto and Newark Star-Ledger columnist Steve Adubato. But sometime the night before, a woman had walked into her local police precinct and accused him of rape. And by Wednesday evening, it was clear that in the days and weeks ahead, Kelly himself would be worth watching. Not as the gregarious male face of Fox 5's weekday morning newscast (he hasn't been on the air since that Wednesday morning), but as the handsome celebrity suspect in a saga tailor-made for the tabloids.

Neil Cavuto Wants Your Business (Adweek)
Neil Cavuto is in a unique position. As senior vice president for Fox News Channel and its ratings-challenged sibling network, Fox Business Network, Cavuto is in a position to see just how the two networks differ in their goals and tone. Adweek caught up with Cavuto to talk about those differences and why people should choose Fox Business over its rivals.

Elizabeth Spiers And The Reinvented New York Observer (CJR / The Audit)
I've gone and lost another bet, much to the delight of Elizabeth Spiers. She's firmly ensconced at the helm of The New York Observer, one year after being given the job; I said she wouldn't be. I didn't think that she was going to prove herself good at running a newspaper, and -- more to the point -- I didn't think that her boss, Jared Kushner, would stick by her.

Rachel Maddow Wins John Steinbeck Award (GalleyCat)
Author and The Rachel Maddow Show host Rachel Maddow has won the John Steinbeck Award.

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