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Monday, Feb 11

Morning Media Newsfeed 02.11.13

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Helicopter Crash Kills 3 TV Crew Members (NYT / Media Decoder)
A helicopter crash in Southern California on Sunday killed three people who were working on the production of a coming reality show for the Discovery Channel. The Wrap The Los Angeles County Coroner's office identified the pilot as 59-year-old David Gibbs of Valencia and one of the passengers as Darren Rydstrom, 45, of Whittier. The identity of the second passenger, believed to be from out of state, was being withheld pending notification of the family. LA Times / Company Town Sunday's incident occurred during production of a reality TV show called Untitled Military Project for the Discovery Channel, according to a permit filed with FilmL.A. Inc., which had granted permission to film a helicopter landing and takeoff at the site from 5 p.m. Saturday to 7 a.m. Sunday.

Blogger Spoils Sports Illustrated Swimsuit Issue Launch (Forbes / Mixed Media)
Welcome to the Internet era, Dave. Sports Illustrated was planning to unveil the cover of its 2013 Swimsuit Issue on The Late Show with David Letterman Monday night, but reality, in the form of an anonymous blogger, intervened. Adweek In an apparent first for the magazine's franchise special issue, and in another example of the fast-moving Web scooping traditional media, the 4-year-old blog Fashion Copious leaked the cover image of Kate Upton. NY Post Letterman has had an exclusive deal with Sports Illustrated for six years now to be the first to show the cover. The issue -- traditionally the single best-selling magazine of the year -- goes on sale Tuesday and the cover model usually makes a visit to the Letterman show Monday night. NYT / Media Decoder In addition to the usual array of leggy models in skimpy bikinis in exotic locations, Sports Illustrated's swimsuit issue this year, due on Tuesday, has a surprising new feature: a small style guide geared toward the issue's legions of female readers. Women read the swimsuit issue? Yes, 18 million of them, according to research conducted by the magazine.

How Social Are the Six Most-Nominated Artists at the Grammy Awards? (AllFacebook)
With the 55th Annual Grammy Awards taking place Sunday night, email marketing and marketing automation technology provider Silverpop examined how the six most-nominated artists -- Fun., Kanye West, Mumford & Sons, Jay-Z, Frank Ocean, and The Black Keys -- interact with their fans via Facebook and other social networks. CNET Here are six things the Grammys did right on social this year -- plus one they didn't -- and what folks who run other events, especially conferences, can learn. Mashable "I would like to thank the swap meet for his hat," Jay-Z jokingly said to singer The-Dream at the end of their acceptance speech for Best Rap Collaboration at the 55th Grammy Awards. Jay-Z's remark was the highest tweets-per-minute moment of Sunday night's ceremony for east coast viewers from 8 p.m. to 11:30 p.m. ET -- with the show attracting 13.2 million total tweets during that time span, Twitter told Mashable. THR Jack White appeared to drop an F-bomb on the Grammys, but CBS claims he didn't. White sang what sounded like the F-word during his performance of "Love Interruption" with Ruby Amanfu during the show, which aired live from the Staples Center on the East Coast. While the lyrics to their song don't include the words "f--- me," it appeared that White and/or Amanfu added them in during their live performance. Many Grammy viewers immediately took to social media to note the apparent utterance of the swear word.

Captain Nemo (CJR / The Observatory)
It was all about "The Big Dig" this weekend in snow-blanketed communities from Long Island to Maine that faced a massive effort to uncover cars and roads buried by the punishing nor'easter that struck the Northeast on Friday. People were also digging out from a flurry of media coverage that was as intense as the storm itself. HuffPost Predictably, the huge blizzard that struck the Northeast dominated many front pages in Saturday's newspapers. But it was one image -- of a Boston woman trying hard to stave off the snow -- that appeared to have made the most impact on editors around the country. Poynter / MediaWire Brian Snyder had no idea his storm photo appeared on the front pages of four major newspapers this weekend until people started sending him links about it, he said by phone Sunday afternoon.

The New Esquire Network Will Teach You How to Be a Man (The Atlantic Wire)
There's a new cable channel coming to town this spring, and it wants to teach you how to shave. It wants to teach you how to go on dates, how to tell good stories and how to wear nice clothes. If this sounds a lot like Esquire magazine that's because the new channel is the Esquire Network. NYT On Monday, NBCUniversal will announce that it has concluded a deal with Hearst Magazines to rebrand one of NBC's existing cable properties, the G4 network, as a new entity, the Esquire Network. The purpose: to refashion a cable channel that has been devoted to video gaming and devices into what NBC's top cable executive described as "an upscale Bravo for men." NY Mag / Daily Intelligencer That seems like a reasonable enough goal, but it's not one born directly of Esquire.

Warner to Show 3-D Film Trailers at Truck Stops (NYT / Media Decoder)
Despite a continued hard sell by Hollywood, audiences have been increasingly reluctant about paying a $2 to $5 surcharge to see movies in 3-D. But Warner Bros. is not giving up. To advertise the 3-D effects of Jack the Giant Slayer, set for release March 1, the studio has decided to buy space on Travel Plaza TV, which is distributed in about 300 gas stations and Pilot Flying J truck stops in 42 states.

Roger Ailes Hopes to Grow Latino Audience for Fox News (HuffPost / The Backstory)
Just as Republicans are soul-searching following the decisive electoral defeat in November that highlighted the country's shifting demographics, Fox News, the party's preferred cable news network, is looking inward amid record declines in ratings and credibility.

More Than a Pitchman: Why Stars Are Getting Marketing Titles (Ad Age / Digital)
Working with celebrities used to be a simple matter. Marketers would write a big check for a star to perform a specific purpose -- for Olympian Mary Lou Retton to grace boxes of Wheaties, or for model Cindy Crawford to don short-shorts and sip Pepsi. Now brands aren't just featuring celebs in marketing campaigns -- they're giving stars a place in the marketing suite.

Study: Online Media Pays Off for Consumers More Than Offline (AllThingsD)
According to a new study by the Boston Consulting Group, consumers accrue more value from their online media usage than from their offline consumption. The new research report -- titled "Follow the Surplus: How U.S. Consumers Value Online Media" -- calculated that the average U.S. online user got a "consumer surplus" of $970, compared to $900 from offline media.

Chris Wallace Pays Tribute to Marty Ryan (TVNewser)
On Fox News Sunday Sunday morning, anchor Chris Wallace paid tribute to the show's executive producer, Marty Ryan, who is retiring. Ryan, a former EP of NBC's Today, helped launch FNS before Fox News Channel even existed in 1996.

With a Focus on Its Future, Financial Times Turns 125 (NYT)
It was a time when the financial markets were growing and globalizing rapidly. Gossip, speculation and misinformation abounded. There was a need for a "friend to the honest financier and the respectable broker." From 1888, when it began publishing under that motto, The Financial Times has seen continuity in its mission. On Wednesday, FT is celebrating its 125th birthday.

House Of Cards, One Week Later: Spoiler Alerts and the DVD Question (paidContent)
Last Friday, when I binge-viewed my way through the first season of House of Cards, I didn't have a lot of time to consider what kind of effects the show might end up having on the state of television today; I was, after all, very busy trying to figure out exactly what Kevin Spacey's duplicitous Congressman Underwood was plotting. But a week later, the David Fincher-produced political drama has raised a number of questions about the current state of television -- and what impact the Netflix model of distribution might have upon it.

Associated Press Issues Manti Te'o Correction for Girlfriend Stories (HuffPost)
The Associated Press has issued a blanket correction for stories that referenced Manti Te'o's girlfriend.

Why Twitter Loves Sponsored Tweets (AllTwitter)
The Super Bowl was a wild success for advertisers who knew how to leverage Twitter and other social networks, but many advertisers apparently still just don't get it. Twitter knows this, yet it doesn't focus on the hard sell by aggressively advertising. Why? It doesn't have to. AllThingsD Twitter's ad business is still a work in progress, but here's one positive sign: Prices for the company's "promoted trends" have been steadily rising, and are now at the $200,000 a day mark in the U.S.

This is Where the Paywall Works (10,000 Words)
The so-called "News Paywall" has been a subject of debate and ire for plenty of publishers, journalists, business owners and practically anyone with an opinion since The New York Times famously established their 10-article limit in March of 2011. One popular opinion is that paywalls never work -- an audience on the Internet is much more likely to get their news for free than anywhere else, and the value proposition is too low to keep anyone's attention (and subscription). But there actually is a group of publications that are able to make the paywall work better than anywhere else, and they're pulling in high revenue for their material.

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