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Tuesday, Feb 26

Morning Media Newsfeed: 02.26.13

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Oscar Telecast Attracts 40.3 Million Viewers (NYT/Media Decoder)
ABC's telecast of the Oscars Sunday night didn't get great reviews, but the ratings partly made up for it: the show attracted 40.3 million viewers, the most for any entertainment show on television in three years. Even more importantly for ABC, the audience surged among the viewers the network most wants to reach, viewers between the ages of 18 and 49. TheWrap The show performed particularly strongly with younger viewers -- which was no doubt the goal when Family Guy boss Seth MacFarlane was tapped to host this year -- growing 20 percent over last year among viewers 18-34 to an 11.3 rating, its highest performance in that demo since 2007. Entertainment Weekly/Inside TV The growth makes sense given this year's crop of best picture contenders such as Lincoln and Argo had more box office heft than last year’s frontrunners like The Artist. NYT Post-Oscar Monday found the movie capital coming to grips with a 3-hour-35-minute ceremony that climbed in the ratings but at its best seemed to hide a great year for film behind a flurry of musical numbers, TV memories and Michelle Obama. At its worst, members of the Academy of the Motion Picture Arts and Sciences said, the ceremony trafficked in offensive humor. “I think I'm a very liberal guy, but I actually winced,” said Lawrence Turman, an Academy member.

The Onion Apologizes (The Onion/Steve Hannah)
On behalf of The Onion, I offer my personal apology to Quvenzhane Wallis and the Academy of Motion Picture Arts and Sciences for the tweet that was circulated last night during the Oscars. It was crude and offensive -- not to mention inconsistent with The Onion's commitment to parody and satire, however biting. No person should be subjected to such a senseless, humorless comment masquerading as satire. The tweet was taken down within an hour of publication. We have instituted new and tighter Twitter procedures to ensure that this kind of mistake does not occur again. In addition, we are taking immediate steps to discipline those individuals responsible. BuzzFeed Former Onion staffers Monday reacted with dismay to the satirical newspaper's apology for calling a 9-year-old a "cunt," saying the apology marked a loss of editorial freedom. "‪It shows they don't have faith in the writers, or in their public. ‬It looks worse that they took [the tweet] down," one former Onion editor, Joe Garden, told BuzzFeed. David Carr "Onion to writers: Tweet incredibly edgy, funny stuff. If you go over the line, we'll just slide you under the bus." HuffPo No one was thrown under any bus. No individual took credit for that tweet, so how could one person be blamed for it? We still don't know who wrote it, and anyway, it doesn't really matter. This isn't about a witch hunt. It's about people holding an organization accountable for what it put out into the world.

Reporter Stephen Battaglio Had No Idea He Was Going to Star in Seth MacFarlane's Opening Monologue (FishbowlLA)
Stephen Battaglio, the TV Guide journalist whose byline adorned a series of fake next-day reviews referenced during an opening bit by host Seth MacFarlane and surprise guest William Shatner, says he was blindsided by the gag. "I was home watching the Oscars with my wife," he tells FishbowlLA via telephone, "saw the first version of the review come up and said, 'Oh, that's my name!' It took me a few seconds to absorb, and then I just went with the joke."

A Five-Year Look At Magazine Editorial Salaries (Folio:)
Every year, Folio: conducts a nationwide survey with mid and executive-level editors. The survey maps out salary ranges across a number of demographics including gender, age, location, company size, education and more. The infographic below provides an interactive breakdown on several key trends that have occurred over the last five years: Men, Editor-in-chief: $100,800; executive editor: $84,200; senior editor: $63,600. Women, Editor-in-chief: $85,100; executive editor: $85,700; senior editor: $58,200.

Jeff Zeleny's Move From Print to TV: 'Reporting is Reporting, Storytelling is Storytelling' (TVNewser)
Jeff Zeleny, who will leave The New York Times for ABC News next month, says the decision to jump from print to TV was a no-brainer. “I haven't worked for a newspaper for quite a while,” Zeleny, The Times' national political correspondent, tells TVNewser, acknowledging the paper's moves toward video in its storytelling. Politico In an email to Politico last week, New York Times executive editor Jill Abramson said she hoped Zeleny would "decide to stay at the Times and be part of our burgeoning digital video journalism." ABC News Jeff will bring his many talents to all our broadcasts and platforms. No stranger to the Sunday morning shows, he will contribute regularly to our This Week roundtable.

Tesla CEO Claims NY Times Review Cost Company About $100M (TheWrap)
Elon Musk, the Tesla CEO battling the New York Times over a negative review of his Model S car, has said the bad press may have reduced the company's value by $100 million. Speaking on Bloomberg TV, Musk said "a few hundred" of customers canceled orders for the luxury electric car after a review by John M. Broder, a veteran Times reporter, claimed the car's battery petered out during an East Coast trip in freezing weather. Reuters To lose $100 million in car sales, assuming a $100,000 price per vehicle, Tesla would have to sell 1,000 fewer cars than expected. Since the Times' February 8 story, by Broder, Tesla shares have fallen 13 percent, while the S&P 500 index has slid 1.4 percent.

Three Weeks In, It May Be Time for Andrew Sullivan to Tweak The Dish's Metered Paywall (PaidContent)
When Andrew Sullivan announced that he was taking his immensely popular blog, The Dish, independent and behind a metered paywall, he raised $333,000 in 24 hours. In the remainder of January, The Dish raised an additional $185,000. Then, on February 21, the site turned on its paywall, and so far this month it's raised $93,000, Sullivan wrote Monday. That's a total of $611,000 in a little under two months -- about two-thirds of the $900,000 Sullivan believes the site needs to operate in its first year.

On Anniversary of Trayvon Martin Death, Lessons and Reflections on Race and Media (Poynter)
Race was the engine which eventually turned Trayvon Martin's death into the first story to briefly eclipse the presidential race in coverage during 2012, sparking "million hoodie" marches across the country (emulating the hooded jacket the teen was wearing when he was killed), and eventually costing Sanford police chief Bill Lee his job. And journalists had an angle which could elevate the unfortunate shooting of a young boy into a story with implications about racial profiling, small town justice and the struggle for a working class, black family to get fair treatment from a mostly white police force and criminal justice system.

Buffett Buys His 28th Daily Newspaper (The Guardian/Greenslade Blog)
Warren Buffett, the acquisitive new press baron, has added another title to his stable -- the Tulsa World, the second-largest newspaper in Oklahoma. It sells 95,000 copies on weekdays and 133,000 on Sundays, while its online companion,, is the best-read website in the Tulsa area.

New York Times to Rename International Herald Tribune (BBC News)
The International Herald Tribune is to be renamed The International New York Times after its parent newspaper. The change, expected this autumn, will end the 40-year-old IHT brand familiar to US readers. It follows other moves by the New York Times to consolidate its image, including plans to sell off the Boston Globe announced this month. New York Times A Times Company spokeswoman would not provide details on how the name change would affect The International Herald Tribune's employees. Currently, half of the staff members who work in Paris are subject to French labor law, while Herald Tribune employees spread throughout the rest of the world are governed by local labor laws.

Gizmodo Boss Joe Brown Goes (Back) to Wired (AllThingsD)
Wired, the Conde Nast tech title, continues an overhaul that began last fall: Joe Brown, the top editor at Gawker Media's Gizmodo tech site, is joining up.

Sheldon Adelson Sues Wall Street Journal Reporter (WSJ)
Casino magnate Sheldon Adelson sued a Wall Street Journal reporter for libel, seeking damages for a December article in which he was described as "foul-mouthed," according to the complaint filed in Hong Kong.

Glenn Beck's The Blaze Begins TV Push (TVNewser)
Former Fox News host Glenn Beck is planning to take on his former employer more directly than he ever has before. His media company, TheBlaze, which includes a news site and TV network, is making a push for traditional cable and satellite companies to start carrying the channel.

CNN's Zucker to Meet With NABJ to Discuss Network's State of Black Journalists (FishbowlDC)
CNN President Jeff Zucker was scheduled to meet Monday in Atlanta with the leadership of the National Association of Black Journalists to discuss the state of black journalists at the network, FishbowlDC has learned.

What Barnes & Noble's Retail Arm Might Be Worth (NYT/Dealbook)
Though Leonard S. Riggio has sought to push Barnes & Noble into the future by supporting its Nook eReader business, the bookseller's chairman has long held a soft spot for the retailer's brick-and-mortar outlets. Now that he is planning to bid for those stores, how much will he pay? According to some analysts, maybe not all that much.

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