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Morning Media Newsfeed 03.16.12

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Romney And Fox News Mend Fences (Politico / Dylan Byers)
Mitt Romney made a surprise return to Fox News Thursday after Wednesday's interview with Megyn Kelly ended on a hard break that cut Romney off mid-sentence. TVNewser A Fox News spokesperson tells TVNewser that the interviews with Bill Hemmer and Sean Hannity "were booked well in advance" of Kelly's interview, and were not any sort of "makeup." Romney is in New York for a handful of fundraisers. AllFacebook When we last spoke with Zac Moffatt in June 2011, the newly appointed digital director for Romney's presidential campaign detailed how he would leverage Facebook within the GOP candidate's overall social media strategy. With the Republican primary races barreling forward, he took a breather recently to bring us up to speed on what's been working on Facebook, what we can expect to see as the race continues, and the strategy behind the governor's new timeline page.

After 2010 Rebound, Broadcast Networks See 2011 Ad Revenue Fall (AdAge / MediaWorks)
Of the major English-language broadcast networks, only Fox saw a gain in ad revenue in 2011, a sign that even an advertiser's primary need -- to get commercials in front of the broadest and biggest audience possible -- has its limits.

NBC's Capus: Breaking News Can't Come At Expense Of Breaking Public Trust (B&C)
NBC News president Steve Capus told an audience of journalists in Washington, D.C., Thursday night that the pressure to break news is never worth breaking the public trust, and he used the News Corp. cell-phone-hacking scandal of last fall as an example of what not to do to retain that trust. B&C Marci Burdick, senior vice president of Schurz Communications, talked Thursday night about the work being done at her station group and others to serve the community through local news, suggesting that Washington too often focuses on the exceptions, rather than the exceptional news that is the norm.

Chicago Tribune Cuts 15 Journalists (Crain's Chicago Business)
The Chicago Tribune cut about 15 editorial employees Thursday as the media company continues to shrink its newsroom.

New York Times' Social Media Editor Moves To Wall Street Journal (FishbowlNY)
Liz Heron is leaving her position as The New York Times' social media editor and heading to the rival Wall Street Journal. She will be the Journal's director, social media and engagement. NY Observer She replaces Zach Seward, who left late last month to help launch a business news product at Atlantic Media, although the role has been expanded, according to a company spokeswoman. Poynter / MediaWire Heron will have to figure out a strategy that works with the Journal's more restrictive paywall. The Journal allows nonsubscribers to view certain stories and cuts the rest off after a couple of paragraphs. The Times allows nonsubscribers to circumvent its paywall by viewing stories found via links on social media. Capital New York Raju Narisetti, the new managing editor for digital at the Journal, had to find someone for the role after his predecessor, Kevin Delaney, left the paper to start his own online global business title for Atlantic Media and, shortly after, pulled popular Journal social media editor Seward along with him. (It's really quite a game of musical chairs: Narisetti only recently joined WSJ.com after leaving The Washington Post, where he worked with…Heron.)

Katie Sets Premiere Date, Unveils New Logo (TVNewser)
Former CBS and NBC anchor Katie Couric has a launch date for her eponymous talk show. Katie will launch in 94 percent of local markets Monday, Sept. 10. Along with the premiere date, ABC also unveiled a new logo for the program. B&C During an internal webcast to television stations that have acquired the show, executive producer Jeff Zucker, who will also serve as day-to-day showrunner, announced that Joe Terry, who directed Oprah for 14 years, will direct Katie. Kathy Samuels will be co-executive producer, which Disney-ABC confirmed earlier this week. TheWrap.com Last year, Couric said that she hoped the show would provide a forum for "smart conversation" -- while also keeping things light and entertaining. Variety Katie is one of several anticipated daytime launches this fall, along with shows featuring Steve Harvey, Ricki Lake, Jeff Probst, and Trisha Goddard.

DNC, Daily Caller Engage In Absurdly Long Email War (HuffPost)
A private spat between the Democratic National Committee's communications shop and a reporter for The Daily Caller, a conservative-leaning Web outlet, erupted publicly Wednesday after a DNC official leaked a heated email exchange to the press.

NYT: We Printed Anti-Catholic Ad And Not Anti-Muslim One To Protect The Troops (Mediaite)
In the wake of The New York Times' backlash for printing an anti-Catholic advertisement and not an anti-Muslim one, Fox News host Trace Gallagher explored whether the publication has a double standard on religions during a Thursday episode of Megyn Kelly's show.

Tony Cassara Steps Down As Young Broadcasting CEO (TVSpy)
Tony Cassara is stepping down as CEO of Young Broadcasting after less than one year at the helm. B&C Deb McDermott will continue to serve as the president of Young Broadcasting. The board will begin its search for Cassara's replacement.

Rush Limbaugh Joins Twitter (Yahoo! News / The Cutline)
Rush Limbaugh has joined Twitter. The outspoken conservative talker announced on his radio show Thursday that he now has an account on the social messaging service in an effort to combat his critics and mobilize his "army" of supporters. Mashable His handle, @limbaugh, is not to be confused with Fake Rush Limbaugh at a similar handle, @Iimbaugh (where the letter L is actually an upper-case letter I), with only 679 followers. The real Rush already has more than 107,000 followers, but has yet to be verified.

SXSW: MTV Launches Artists.MTV, Myspace-Like Hub For Lady Gaga, Beyoncé, And Indies (TheWrap.com / Media Alley)
MTV is launching a 2012 version of Myspace for musicians, Artists.MTV, a new online hub of artist pages for everyone from Beyoncé to the Alabama Shakes. THR The new site is set to launch publicly this summer and will provide artists -- both established and emerging -- a new digital space to house their content. Artists.MTV will provide exposure for its artists on multiple MTV Music Group screens, including Web, mobile, and TV, across MTV, VH1, and CMT. TechCrunch Right now, the MTV website already has 10,000 artists' pages, which are automatically generated and include basic elements like videos, news, and a biography. With the new program, vice president of digital music strategy Shannon Connolly said, musicians will be taking over these pages, allowing them to share what they want with their fans, and to make money at the same time. So musicians will be able to feature the music, photos, and news that they want, and MTV will be able to dramatically expand the number of artists who have profiles on its site to more than 1 million. GigaOM One of the biggest differentiators will be tools that will allow them to build direct relationships with fans, including ways to collect email addresses in exchange for free music downloads. NYT / Media Decoder Not long ago, Myspace was the central destination for online music, the place where fans could connect with seemingly every artist on earth. Since then, the site's popularity has plunged (and its new owners are trying to resuscitate it). But can anything take over from Myspace as music's online agora? Well, MTV believes it can.

SI's McDonell Headed To Mag Hall Of Fame (NY Post / Media Ink)
Terry McDonell, editor of Sports Illustrated and head of Time Inc.'s sports group, has been elected to the magazine editors' Hall of Fame.

NBC News Stays On Top, While Its Newsmagazine Struggles (NYT / Media Decoder)
NBC News celebrated its status as the top news division in television with a presentation for advertisers Thursday in New York, led by Brian Williams, the anchor of its top-rated evening newscast. But NBC News and Williams have little to celebrate in the performance of the newsmagazine introduced earlier this season, Rock Center with Brian Williams.

Brian Rooney Joins CBS News (TVNewser)
Brian Rooney, son of late legendary CBS Newsman Andy Rooney, will be contributing to the network his father first joined in 1949.

CNN Steals Fox Producer (FishbowlDC)
Trish Turner, senior Capitol Hill producer for Fox News Channel, has been scooped up by CNN to work on Anderson Cooper 360. FishbowlNY CNN.com has named Carl Lavin as its new lead homepage editor. Lavin was most recently national managing editor for Main Street Connect, a hyperlocal media company. Prior to that, he was managing editor at Forbes.com for three years.

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