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Friday, Oct 05

Morning Media Newsfeed 10.05.12

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PBS CEO: Romney Attack on Funding Inappropriate (TVNewser)
During Wednesday night's presidential debate, GOP candidate Mitt Romney said that he would cut the subsidy for PBS, saying: "I'm going to stop the subsidy to PBS. I'm going to stop other things. I like PBS. I love Big Bird. I actually like you, too. But I'm not going to keep on spending money on things to borrow money from China to pay for it." PBS CEO Paula Kerger appeared on CNN Thursday, where she responded to the comment, saying that it "was not about the budget, this has to be about politics." ABC News / OTUS Mitt Romney looked a little uneasy firing Big Bird during Wednesday night's presidential debate, said body language expert Chris Kowal. "When he talked about Big Bird he looked down at his right and I suspect he was actually uncomfortable making that point," Kowal said. "If you're uncomfortable with something you don't give great eye contact. You might look away." The Washington Post / AP Big Bird has never been so hot. Saturday Night Live, Jimmy Fallon, Piers Morgan, the Today show and Good Morning America all asked for appearances from the Sesame Street character on Thursday after he was unexpectedly thrust into the presidential campaign by Mitt Romney. CNN Romney is not just after Big Bird -- in addition to PBS, he wants to cut all federal funding for the National Endowment for the Arts and the National Endowment for the Humanities. Cutting all funding for the Corporation for Public Broadcasting, which helps fund PBS, would save only $450 million -- not much in the face of trillions of dollars. The Atlantic Big Bird himself is already an endangered species. In 1990, when there were just 13 foreign-language versions of Sesame Street, Sesame Workshop producer Gregory J. Gettas wrote in an Educational Technology Research and Development article called "The Globalization of Sesame Street: A Producer's Perspective" that Big Bird was often replaced in international versions of Sesame Street by a character with more local appeal. PRNewser Said Sherrie Westin, executive vice president and chief marketing officer of Sesame Workshop: "So quite frankly, you can debate whether or not there should be funding of public broadcasting. But when they always try to tout out Big Bird, and say we're going to kill Big Bird -- that is actually misleading, because Sesame Street will be here."

How Libs Reacted to Obama's Poor Debate (FishbowlDC)
We found it interesting that in the hours after the debate, many of the establishment liberals that we have grown used to hearing defend the President time and time again, really owned up to the fact that... Obama didn't show up prepared for Wednesday night's debate. Either that or just genuine shock that Mitt Romney really came off with a strong showing. The Atlantic An hour after Wednesday night's debate ended, Alex Burns of Politico tweeted, "Folks obsessed with crying media bias should take a good look at debate coverage. Press loves a dogfight more than a-n-y-t-h-i-n-g." TVNewser All told 63.5 million Americans watched the debate Wednesday night on ABC, NBC, CBS, Fox, Fox News, CNN, MSNBC, Univision and Telemundo. In the latest debate ratings, ABC was the most-watched network during the debate, followed by NBC and CBS, with Fox News Channel fourth. THR / The Live Feed The last first-round debate to approach these numbers was in 2004, when President George W. Bush and candidate John Kerry brought in 62.5 million viewers. The first debate between Obama and John McCain in 2008 took place on a Friday and only brought in 52.4 million viewers. NYT / Media Decoder Nielsen's total for Wednesday's debate did not count people who watched outside the home (in offices, bars or airports) or who watched in other countries. Nor did it count any of the millions of people who had access to the debate on computers, tablets or phones. Lost Remote Viewers of the first presidential debate had plenty of souped-up second screen options to track simultaneous conversation and provide expanded coverage and polling. I sampled several of them during the debate -- from apps to live blogs -- but the real winners were Twitter and real-time fact checkers.

It's Official: Ann Romney to Guest-Host Good Morning America Next Week (TVNewser)
GOP presidential nominee Mitt Romney's wife, Ann Romney, will be filling in for Robin Roberts on Good Morning America next week. Romney will guest host alongside George Stephanopoulos Oct. 10, according to The Hollywood Reporter. THR ABC News also has been in discussions with first lady Michelle Obama to co-host the program, and sources at the news division say it is simply a matter of finding an opening on her schedule. TVNewser A once-in-a-generation shift is occurring on TV. The Today show, which had dominated mornings for 16 years, ceded that crown in April. Now, not only is GMA consistently winning in both total viewers and the younger demo, the ABC morning show is doing so by wider and wider margins each week. NYT / Media Decoder Officials at NBC and ABC attribute the reversal of fortune to any number of factors, including the friendliness of the GMA cast; the lighter content on GMA; the friction behind the scenes at Today; and the poor prime-time performance of the NBC network. But the biggest factor seems to be NBC's dismissal of Ann Curry in June. New York Daily News It's working. The desperate bone marrow transplant performed on ailing GMA co-host Robin Roberts has been successful so far -- and she may even be head home next week.

Facebook Tops 1B Monthly Active Users; Mark Zuckerberg Speaks with NBC's Matt Lauer, Bloomberg Businessweek (AllFacebook)
Facebook officially reached 1 billion monthly active users Sept. 14 at 12:45 p.m. PT, co-founder and CEO Mark Zuckerberg revealed in a post on the social network's Newsroom, as well as in an interview with NBC's Matt Lauer, and in a cover story for Bloomberg Businessweek. Rock Center with Brian Williams In an exclusive interview with Lauer, Zuckerberg said the 8-year-old company added 200 million new users in the last year and called having a billion users across the world "an amazing honor." Bloomberg Businessweek Said Zuckerberg: "So for the next five or 10 years the question isn't going to be, does Facebook get to 2 billion or 3 billion? I mean, that's obviously one question. But the bigger question is, what services can get built now that every company can assume they can get access to knowing who everyone's friends are. I think that's going to be really transformative." Reuters / MediaFile But despite gangbuster growth, Facebook is based on a tricky business model: The more they use members' shared information to target them for advertisers and marketers, the less members are likely to go along, and the more they'll realize the bargain they've struck.

B&N, Microsoft Complete Deal to Create Nook Media (Publishers Weekly)
Barnes & Noble and Microsoft have finalized their partnership agreement that has created Nook Media, a B&N subsidiary in which Microsoft will hold a 17.6 percent stake. WSJ The new company consists of Barnes & Noble's digital businesses, including its Nook e-reader and tablets, as well as its 667 college bookstores. TechCrunch The partnership is aimed at getting Nook content onto Windows 8 devices, thereby allowing Nook Media a valuable foothold in the burgeoning educational market and giving Microsoft the opportunity to retake a portion of the e-reader market from incumbent Amazon. GigaOM The partnership will also focus on international expansion. Barnes & Noble is launching the Nook in the UK for the first time this fall, and Microsoft president Andy Lees said Microsoft is "excited by Nook Media's product roadmap and expansion into markets around the world as demonstrated by their recent launches in the United Kingdom."

Facebook COO Sheryl Sandberg Writing A Book (AllFacebook)
Add "author" to the list of accomplishments by Facebook Chief Operating Officer Sheryl Sandberg, as her book about women and the workplace, Lean In: Women, Work, and the Will to Lead, is scheduled for release March 12, 2013. THR In it, Sandberg shares her own personal and professional experiences, seeking to encourage women to pursue leadership roles in their careers. Through her own research, Sandberg argues in her book that true equality in the workplace still eludes women today. NYT / Media Decoder In a telephone interview, Sandberg said that the book grew out of a TED talk that she gave two years ago; a video of the talk has been viewed millions of times online and has prompted a flood of letters to Sandberg on gender issues in the workplace. CNET As Facebook's COO, Sandberg is one of the most successful and powerful women in the tech sector. She started her career as an economist with the World Bank and served as chief of staff for the U.S. Treasury Department in the Clinton administration.

Tumblr Has An Official Analytics Tool (SocialTimes)
Tumblr is one step closer to building an advertising business within the cozy blogging community known for single-subject blogs and animated pictures. TheNextWeb Tumblr will get its first analytics platform, its marketing and revenue consultant Rick Webb announced Thursday on stage during his keynote at Advertising Week's OPS conference, alongside Union Metrics' CEO, Hayes Davis. As a matter of fact, the app was built by Union Metrics on the Tumblr firehose, and is the first tool of its kind to be officially endorsed by the micro-blogging startup. Ad Week Tumblr may be beloved by creative agencies, but good luck giving clients evidence how all those cat GIFs translate into raising brand awareness. Until now.

The Newsonomics of Advance's New Orleans Strategy (Nieman Journalism Lab)
The Times-Picayune's strategy of cutting back on print days might make sense in the long run. But its execution has opened up the door for competition and weakened its ability to generate more money from readers.

Justin Bieber Fan Site Accused of Tracking Kids' Personal Information (The Hill / Hillicon Valley)
The operator of fan websites for music stars Justin Bieber, Rihanna, Demi Lovato and Selena Gomez settled charges with the Federal Trade Commission on Thursday for allegedly collecting information on children without their parents' consent in violation of federal law.

An Upbeat 2013 Report for Smaller Newspapers (
Borrell Associates CEO Gordon Borrell believes print revenue will rise .5 percent next year, with smaller papers seeing the greatest improvement. "Mid-sized papers, those in the 50,000 to 100,000 circulation range, are expected to see mixed results, with revenue staying mostly flat," reports's Eric J. Smith.

Anderson Cooper Rips Star Jones: Coming Out as Gay Was Not A Ratings Ploy (E! Online)
Most people applauded Anderson Cooper for coming out publicly this past summer, but Star Jones was decidedly more cynical. While appearing on "The Professionals" segment of the Today show in July, Jones wondered aloud whether Cooper opened up about being gay "for ratings." And the famously private Anderson Live host was not happy with Jones' dig.

Why We'll Never Stop Talking About Steve Jobs (Wired / Gadget Lab)
Let's talk about Steve Jobs. I know, I know. It's been a year since his death. What is there possibly left to say about him, and why are so many people still saying it?

The Rumble 2012: Bill O'Reilly and Jon Stewart Ready to Debate in D.C. (The Washington Post / Going Out Guide)
As you may have heard, pundit Bill O'Reilly and comedian Jon Stewart will square off Saturday night at Lisner Auditorium in a mock political debate. Billed as "The Rumble 2012" in an evocation of a prize fight, the show will be available over the Internet through live streaming, as tickets for the piece of theatrical infotainment sold out almost immediately.

Matt Drudge Deletes Tweets About Obama Tape, Martha Raddatz (HuffPost)
One of the great joys of following Matt Drudge on Twitter is gaining insight into the thoughts behind the headlines. Drudge is often even more unfiltered in 140 characters than he is in the headlines on his website, The Drudge Report -- witness, for instance, his debate night tweet Wednesday asking whether President Obama was on Valium.

Gay Characters at Record High on U.S. Television (Chicago Tribune / Reuters)
New shows The New Normal, Girls and comedy Go On have helped U.S. television rack up a record number of gay, bisexual and transgender characters, gay rights group GLAAD said on Friday. In its eighth annual report tracking gender and ethnic diversity on television, the Gay and Lesbian Alliance Against Defamation (GLAAD) said there will be 111 LGBT characters in regular or recurring roles on scripted shows across U.S. television.

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