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Monday, Oct 29

Morning Media Newsfeed 10.29.12

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Google Creates Crisis Map, Cancels Android Event for Hurricane Sandy (SocialTimes)
While East Coast dwellers are bracing for Hurricane Sandy, Google has created a crisis map to track the Category 1 hurricane as it brings strong winds and dangerously high tides from Virginia to Massachusetts beginning Monday night. The company has also cancelled its Android event that was scheduled for Oct. 29 in New York City. Yahoo! News / AP The Weather Channel had its third straight day of a round-the-clock vigil for the approaching superstorm, and the tone of its meteorologists turned more ominous Sunday with evidence building that their forecasts would come true. The network is planning to live-stream its television coverage online so people in the eastern United States who lose power can keep up with the news on their mobile devices. HuffPost / The Backstory On Monday, CNN plans to kick off its end-of-the-election series, "The Final Battlegrounds," with over two-dozen correspondents dispatched across eight pivotal states for the 2012 campaign's eight remaining days. But CNN executives, who have long been preparing for the election's final frenzied days, are now grappling with simultaneously covering Hurricane Sandy -- a powerful storm that could cause havoc on the East Coast and disrupt campaigns' plans going into the home stretch -- and the final week of the election. The Washington Post / AP The presidential race's final full week was devolving into a scheduling nightmare as President Barack Obama and Republican Mitt Romney grappled with how to push on with campaigning while a massive storm churned toward the East Coast. Commentary With the East Coast battening down the hatches for a potential disaster, politics is the furthest thing from the minds of those in the storm's path. But you can bet that both campaigns are pondering more than just changing their schedules to stay out of those areas affected by the hurricane. New York / Daily Intel Ultimately, Hurricane Sandy may turn out to be just the October Surprise political pundits have been waiting for. Mashable Hurricane Sandy is threatening the Eastern Seaboard, and meteorologists are predicting no mercy from the Category 1 storm's rain and winds. Apart from the water and wind damage, hurricanes have a history of knocking out the tech that keeps us going. Newspapers lower paywalls for hurricane coverage. The Washington Times / Political Potpourri The third party candidate debate previously scheduled for Tuesday, Oct. 30 will be delayed due to the impending arrival of Hurricane Sandy. TVSpy As news stations along the East Coast begin ramping up, cities are shutting down. As Hurricane Sandy marches north, preparing for that hard left turn into New Jersey tomorrow night, New York City is shutting down schools, public transit, and calling for a mandatory evacuation in low lying areas.

Penguin, Random House in Deal (WSJ)
Pearson and Bertelsmann A.G., two of the world's biggest media groups, agreed Monday on a plan to combine their book-publishing operations, Random House and Penguin. CNBC / Reuters Confirmation comes a day after Rupert Murdoch's Sunday Times reported that News Corp. could make a direct bid for Penguin Books, an option that analysts appeared to prefer. New York Observer People in the book industry spent the ensuing days speculating on (among other things) whether a combined publishing company would be called "Random Penguin" or "Penguin House." The combined company will be called "Penguin Random House." Metro Under the terms of the deal, Random House's owner, German media group Bertelsmann, will own 53 percent of the new company, with Pearson, which owns the Financial Times as well as Penguin, owning the remaining 47 percent. paidContent The merger will create a global book publishing powerhouse with a presence in the fast-developing digital markets China, India and Brazil. THR The partners said that the combined company "will have a stronger platform and greater resources to invest in rich content, new digital publishing models and high-growth emerging markets," as well as generate synergies from shared resources.

David Brooks: 'It Has Been the Worst Campaign I've Ever Covered' (The Daily Caller)
On the latest broadcast of NBC's Meet the Press, New York Times columnist David Brooks -- who was once profoundly impressed with President Barack Obama -- admitted he has soured on the president. "Well, you know, I think -- well, I first think it has been the worst campaign I've ever covered," Brooks said. HuffPost While many media observers question the import of newspaper endorsements, editorial boards at most of the nation's major dailies continue to formally throw support behind one presidential candidate or the other. SmartPlanet More than ever before, 2012 is proving to be the first full-fledged dual-screen election. A separate Pew Research survey of 1,005 adults finds that Americans are following the presidential campaign more closely on nearly every news platform than they were earlier in the year, including print newspapers. The biggest gains have come on the Internet -- both to the websites of traditional news sources and those native to the Web.

Times Reaches Tentative Deal with Newspaper Guild (NYT / Media Decoder)
The New York Times said Sunday night that it had reached a tentative agreement with the Newspaper Guild, setting the stage for a new labor contract after more than 18 months of negotiations. HuffPost The Newspaper Guild, which has been at increasing loggerheads with the Times in past months over issues ranging from employee pensions to health care, emailed its members saying there had been "conceptual agreement on a new five-year contract." Bloomberg Businessweek The agreement preserves the workers' pensions, protects medical benefits and boosts compensation, Guild president Bill O'Meara said in an emailed statement.

Jimmy Savile Scandal: Inquiry Begins into BBC Culture (BBC News)
An inquiry is to begin into the culture and practices at the BBC in the era of alleged sexual abuse by Jimmy Savile. Former appeal court judge Dame Janet Smith will also consider whether the BBC child protection and whistle-blowing policies are fit for purpose. NPR / The Two-Way There's a new development in the British investigation into the allegations of child sex abuse against a late BBC television host: U.K. media, including the BBC, are reporting that police Sunday arrested rocker and convicted sex offender Gary Glitter on suspicion of sex offenses. The Telegraph He is the first suspect arrested by officers from Scotland Yard's newly-formed Operation Yewtree, which is investigating hundreds of abuse allegations made against Savile and others. NYT Since the British television station ITV broadcasted a documentary about Savile earlier this month, some 300 people have come forward claiming that they were abused by the outlandish television star. They described a depraved environment in Savile's dressing room at the BBC studios where teenage girls were molested by Savile and others including Glitter.

Microsoft Spends $1 Billion on Operating-System Launch, but Are Ads Windows-Washing? (Ad Age / Digital)
Microsoft is pouring more than $1 billion into marketing its shiny new operating system around the world, but some tech watchers think much of that massive budget is going right out the window. HuffPost / AP For Nokia, it comes down to this: Is Microsoft's new phone software going to get it back in the smartphone race, or is it going to be too late? CNNMoney When it unveiled its Surface tablet, Microsoft pulled off something increasingly rare in the tech world: a true surprise. TechCrunch Microsoft's heavy schedule of launches and events this month, including the Windows 8 and Surface events in New York last week and its Windows Phone 8 event in San Francisco on Monday, is set to reach its end with the Build developer conference on the company's huge Redmond, Wash. campus starting on Tuesday. In some way, this is almost symbolic, given that the future of the Windows 8 platform is now really in the hands of the developers. PRNewser A couple of weeks ago we poked fun at Microsoft CEO Steve Ballmer for his brilliant plan to make the tech dinosaur "cool" despite the fact that price has been its main selling point for some time. Yet with the official release of the Surface tablet and the Windows 8 platform and, based on the public reaction, we feel like Ballmer may have succeeded in spite of himself.

NBC Secures English Premier League Soccer Rights (The Boston Globe / AP)
NBC's network will televise the English Premier League under a $250 million, three-year deal that begins next season. The network will show every match from the world's most popular soccer league, taking coverage away from Fox and ESPN. NBC Sports / ProSoccerTalk The multi-year agreement begins with the 2013-2014 season. NBCUniversal will have both the English- and Spanish-language media rights to all 380 Premier League matches across all platforms and devices in the United States. Deadline Hollywood NBC, NBC Sports Network and will all be utilized to present live Premier League coverage, as well as Telemundo and mun2 for Spanish-language coverage.

Native Advertising: Media Savior or Just the New Custom Campaign? (Ad Age / Digital)
If you're having trouble seeing past the glare emanating from some of your favorite websites these days, it might be the "new" shiny monetization method that carries one of the following labels: native advertising, custom content, sponsored content, branded content, content marketing or perhaps the very latest: collaborative content.

The Big Market Facebook is Missing Out On (GigaOM)
In going global, Facebook forgot to think about local. Entrepreneur Brian McConnell says the behemoth -- or a competitor -- could quickly and easily make a hyper-local service to benefit both users and local advertisers too.

Bob Schieffer Wants to Double the Number of Presidential Debates (New York / Daily Intel)
Apparently Bob Schieffer is still on a high from being the least hated of this year's presidential debate moderators, because he's decided to share some unsolicited advice.

Organization Is the Key for Visualized Success on Facebook (AllFacebook)
It has been well established by several social media experts that photos are usually the best way to gain engagement on Facebook. But how do you keep track of what photos to use? Matthew Gonnering, CEO of Widen Enterprises, spoke with AllFacebook recently about the need for brands to properly manage the images they post to their pages.

Higher DVR Usage Becomes a Mixed Blessing for TV Industry (LA Times / Show Tracker)
One of the most popular new shows of the fall television season is NBC's Revolution, a drama about post-apocalyptic America. But the real revolution is how people are watching it.

University of Michigan Athletes Sign Social Media Policy in Bid to Avoid Controversy as Twitter Incidents Multiply (
For college athletes, social media use tends toward the extreme: It's either a blessing or a curse.

Power Shift in Congress Would Change Political Climate for Advertisers (Ad Age / Campaign Trail)
It's safe to say that Massachusetts Democrat Elizabeth Warren and Missouri Republican Todd Akin have very different views on reproductive issues. But it turns out they both take similar positions on tightening regulations regarding Internet privacy.

Where Can I Find Great Content to Tweet? (AllTwitter)
Here's a question that most Twitter newbies will ask at least once in utter exasperation: How do people tweet so much? How do you find 10 great articles, two pictures, and one cool quote to share each and every single day? It's impossible! Well, of course it's not impossible. Thousands of people are doing it. Want in on the secret to finding great content to tweet? Keep reading.

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