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Tuesday, Nov 20

Morning Media Newsfeed 11.20.12

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Pew: MSNBC and Fox News a Tale of Two Networks Leading Up to Election Day (TVNewser)
A new Pew study looking at media coverage leading up to election day indicates that President Obama received far more positive coverage than negative coverage, and that Mitt Romney received far more negative coverage than positive coverage. U.S. News & World Report / Washington Whispers From Oct. 29 to Nov. 5, positive stories about Obama in mainstream media outlets outnumbered negative ones by 10 percentage points, with 29 percent positive, and 19 percent negative. On the other hand, negative stories about the GOP nominee Romney outweighed positive stories by 17 points, with 33 percent negative compared to 16 percent positive. UPI Obama, who won re-election Nov. 6, benefited from positive stories about his improving stand in the polls and reports about how the electoral votes were likely to stack up in his favor. And while Obama received generally positive assessments of his response to Hurricane Sandy, the superstorm's greater impact apparently was that it reduced the amount of attention focused on Romney, Pew said. B&C "It is clear that things broke for Obama in the last week," said Tom Rosenstiel, director of the Project for Excellence in Journalism, in a statement. "The media tend to reinforce the phenomena they observe in the final days of the race. In this case, that included the president's performance in the storm, but even more so, the opinion polls that were moving his way." The Washington Post / The Fix Turns out that most people -- at least according to a Pew post-election survey -- agreed with the idea that the 2012 campaign was, well, sort of blah. Asked to grade the candidacies of President Obama and Romney, the performance of the press and pollsters as well as several other players in the process, the most common grade given was "C+."

David Zinczenko Departs Rodale (FishbowlNY)
David Zinczenko is leaving Rodale after 15 years with the company. During his time there, Zinczenko was responsible for elevating the Men's Health brand. NY Post Bill Phillips, who was running companion site, was tapped to replace him. "This was a mutual decision, but we initiated the discussion," said Marie Rodale, the chairman and CEO of the family-owned magazine and book empire. "His contract was up at year end, and we decided it was a good time to make a change." Mediaite Zinczenko, who led many of Rodale's digital initiatives, is reportedly planning to start a new venture with outgoing Rodale Books head Stephen Perrine. The two have a long history of collaborations including Best Life, a spinoff of Men's Health that Perrine edited. Adweek One media industry figure who knows the company well said of Zinczenko's departure that "perception-wise, it changes the value of Men's Health," but that in other ways, his leaving could actually have an upside, considering the brand stands on its own in the consumer's eyes.

Robin Roberts, Hospitalized for a Week with a Virus, Returns Home (TVNewser)
Good Morning America co-anchor Robin Roberts is back home after spending nearly a week in the hospital due to a virus. HuffPost Roberts, who is still recovering after a bone marrow transplant she received in September, landed back in the hospital for a virus that wouldn't respond to medication. She described the ordeal in a blog post for ABC News on Sunday. "Our immune systems usually take care of a virus like this... but mine is only 59 days old," she explained. E! Online The 51-year-old TV anchor first got out of the hospital in early October after undergoing a procedure on Sept. 20 that transferred her sister's donor cells to her body to treat a rare blood disorder, myelodysplastic syndrome. But having to go back this time "took an emotional toll" on her, she acknowledged, though she noted she had the same amazing medical staff taking care of her. THR / The Live Feed "The virus is under control and my numbers are going back up," she said of her latest hospital stint. "My sister, Sally-Ann, flew to NYC to be with me. Before I was discharged on Friday she interviewed me. Her station in New Orleans, WWL-TV, has done an incredible job bringing attention to the need for donors like my big sis. GMA will show a portion of the interview Tuesday morning." New York Daily News No date has been set for her return, though she has repeatedly expressed optimism and said her recovery is going well.

Keselowski's Social Media Climb (ESPN / Trending)
Brad Keselowski (@Keselowski) dominated NASCAR this year both on the track and Twitter, picking up more than 265,000 followers since his tweet of an exploding jet fuel truck during the rain delay of the first prime-time Daytona 500 in February. The News & Observer In his brief career, Keselowski has been criticized for his driving style, penalized by NASCAR for his comments and lauded for his ability to connect to fans through social media. Through his cell phone, Keselowski has taken NASCAR fans to places they've never been. Sports Business Daily With Keselowski Sunday becoming NASCAR's "first Generation Y champion," the series is "getting an image makeover unlike many seen during its 64-year history," according to Nate Ryan of USA Today. Ryan writes, "The face of NASCAR is about to change." Everything that followed Keselowski's Sprint Cup Series title win was "an advertisement for the appealing impact the goofy yet digitally savvy and loquacious upstart could have on helping rebuild a fan base that has dwindled in recent years." U.S. News & World Report / AP "I think because of that, he'll do great," said four-time champion Jeff Gordon, who helped broaden NASCAR's mainstream appeal when he emerged in the early '90s. "His ability to reach out through social media and the younger crowd, he's somebody that takes it, wants to take it, and because of that, he'll put a lot of effort into it. He's entertaining. You never know what you're going to get with Brad."

Mark Cuban: Facebook Is Straying from Its Original Mission (AllFacebook)
Billionaire Mark Cuban used his blog on The Huffington Post to clarify his thoughts on Facebook and his dissatisfaction with the social network's page algorithm, saying that Facebook is behaving more like a search engine in trying to deliver content to its users' news feeds based on relevancy and engagement. HuffPost / Mark Cuban What could possibly be wrong with wanting to improve engagement? What could possibly be wrong with optimizing their news and information feeds? IMHO, everything. Defining engagement by clicks, Likes, shares, un-Likes and reporting works for Google's search engine. I don't believe it works for a social network. Wired The Mavericks hone elaborate on-court strategies, release and acquire highly skilled players, and strike complex broadcast and merchandizing arrangements. They don't let just any random dribbler onto their home court to entertain the fans. Facebook works the same way.

TV Guide Net Eyes Rebrand Ahead of Website Sale (Variety)
Lionsgate is looking to rebrand TV Guide Network in order to distinguish it from the brand's dot-com extension, which the studio is moving closer to unloading, according to sources. AllThingsD According to sources close to the situation, Yahoo! is among the companies taking a serious gander at, the online entertainment listings, video and news site and mobile app. Deadline New York The online TV navigation site could go for about $20 million -- possibly as much as $25 million -- and would enable Lionsgate to cash in on a property that's considered peripheral to its main production and TV networks businesses.

Tom Rosenstiel Leaving Pew (CJR / The Kicker)
More changes are in store for the Pew Research Center. As Wall Street Journal deputy managing editor and online executive editor Alan Murray prepares to begin his presidential duties there, Tom Rosenstiel, founder and director of Pew's Project for Excellence in Journalism, is leaving PEJ for an executive director position at American Press Institute. Rosenstiel's departure was announced on Monday. Poynter / MediaWire API and the Newspaper Association of America announced in January they would merge. Rosenstiel founded PEJ in 1997 at Columbia University; it moved to Pew in 2006. American Journalism Review As its newly appointed executive director, Rosenstiel plans to steer the American Press Institute from highly respected training organization to innovative, problem-solving think tank. By bringing together the best minds from different fields, the new API will expand its research efforts and also offer training as one part of the organization's re-envisioned future.

Warren Buffett's 143-Year-Old Newspaper Shuts Down (ABC News / OTUS News)
The news media industry is turning a new page. For residents of Prince William County, just outside Washington, D.C., this means they won't be turning pages at all. At least, not the pages of The News and Messenger, their 143-year-old local newspaper.

From Peyton to Tebow, the NFL Quarterbacks Who Make the Best Brand Pitchmen (Forbes / Mixed Media)
Athletic prowess and marketing appeal don't always go hand in hand, but they come surprisingly close sometimes. Or, at least, it can seem that way when the right sports star pairs up with the right brand in a well-executed creative concept.

Codecademy's Zach Sims is Leading a Movement; Now Can He Build a Business? (GigaOM)
As the CEO and co-founder of Codecademy, 22-year-old Zach Sims has been enormously successful in raising the profile of the code literacy cause. But, as competition mounts, he needs to show that he can build a business on top of the emerging learn-to-code trend.

George Takei Joins Tumblr; Social Media Domination Complete (LA Times / Tech Now)
George Takei got himself a Tumblr page this weekend, and if you find this information thrilling, you are not alone. The page is titled "Are you talking to Meme?" and the featured post is a giant grinning Takei giving the thumbs up sign with the caption, "I tumbl. for you."

Hollywood Reporter Addresses Role in Blacklist Era (Yahoo! News / AP)
The son of Hollywood Reporter founder Billy Wilkerson is apologizing for his father's and the trade paper's role in the 1947 Hollywood Blacklist that destroyed the careers of writers, actors and directors accused of having communist ties.

How is Digital Changing Cookbooks? (Publishers Weekly)
Positives, as well as uncertainties, are in the future of cookbooks in the digital age. For one, the cookbooks category has experienced 4 percent growth year-over-year since 2000, said Doris Cooper, vice president and editorial director of Clarkson Potter and Potter Style, and the process of creating digital cookbook content is becoming more and more refined as content creators and publishers gain "muscle memory" from continuing to put out content.

Four Signs It's Time to Reboot Your Job Search (MediaJobsDaily)
Got resumes? If you're still sending out resumes by the bundle and not getting any phone calls, it may be time to reboot your search. AllTwitter Social media has revolutionized the way recruiters search for talent, which means job seekers need to make sure their profiles are tuned to perfection. After all, you never know when the right person will stumble across your Facebook page at the right time.

How to Solve the Racist-Teens-On-Twitter Problem (readwrite)
If the social media shaming of racist teens over the past few weeks has revealed anything conclusive, it's this: There's a large amount of hate speech floating around on Twitter.

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