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Multiplying the Payoffs From a Super Bowl Spot (NYT)
Stuart Elliott: If the Super Bowl is only the beginning of a marketing game plan, companies believe the premium cost is economical. The spot needs to be buttressed by a panoply of complementary extensions into new media like Web sites, video clips, cellphone text messaging, blogs and short films. In other words, the 30-second TV spot is being made relevant again by nontraditional media.

Chandlers May Fight for Tribune Board Seats (WSJ)
The Chandlers could mount a proxy fight for additional seats on Tribune's board if the media company's board doesn't pursue a deal to the family's liking. Suspicious of the other bids made, they argue that their offer would allow the company to make the transfer from print-generated revenue to online-generated revenue without the short-term focus of the stock market.

Scrutiny for the Student Press? (Inside Higher Ed)
From the moment in 2005 that a federal appeals court applied to a public university a 1988 Supreme Court decision that allowed censorship of high school student newspapers, press freedom advocates have anticipated a crackdown on campus journalists. Flareups have been few since then, but a move by administrators at Grambling State University has renewed their concerns.

Dead Polish Journo Guilty of 'Magical Realism?' (Slate)
Jack Shafer: Should we give Ryszard Kapuscinski a bye but castigate Stephen Glass, who defrauded the New Republic by doing a similar thing on a grosser scale? Do we cut Kapuscinski slack because he was better at observing, imagining, and writing than Glass, and had the good sense to write from exotic places? How is he different from James Frey in practice if not in execution?

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