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Fired L.A. Times Editor Baquet Rejoins New York Times as D.C. Bureau Chief (NYT)
Dean Baquet, the editor of the Los Angeles Times who was fired in November for refusing to cut jobs from his newsroom, is returning to the New York Times as chief of its Washington bureau and an assistant managing editor, effective March 5. Philip Taubman, who has been Washington bureau chief since mid-2003, is to become an investigative reporter covering national security issues and will be based in California.
Non-Celebrities on the Web, Seeming to Make Non-Pitches (NYT)
Call them emerging talents or just offbeat characters. Whatever the description, marketers are turning to unusual, often little-known personalities who offer the kind of novelty and freshness that young people might blog about, link to and comment on in chats: in other words, make viral on the Internet.
Easy Money for Publishers: Government Titles (Fortune)
Dependably profitable books are rare in the publishing business, and they generally come with a name like Stephen King or Harry Potter attached. But another lucrative brand of bestseller has emerged in the last few years: the instant-release blue-ribbon commission report, with the Baker-Hamilton Commission's Iraq Study Group Report its latest example.
YouTube's Costly, Complicated Revenue-Sharing Maneuver May Work (BusinessWeek)
Catherine Holahan: When Ben Relles uploaded his first video online, he didn't do it for the money. But he can't help but think of how much he would have made off of it had YouTube already implemented a new plan to pay creators for their content. YouTube hasn't explained how its revenue sharing will work, but if it's anything like the model at Revver then Relles could have pocketed at least $30,000.
YouTube Visits Rise Since Joining Google (Direct Marketing News)
On Jan. 20, the Saturday prior to integration with the Google video index, YouTube received 0.54 percent of all Internet visits in the United States and 37.98 percent of visits to the entertainment-multimedia category, Hitwise said. But on Jan. 27, the Saturday after the integration, YouTube's market share rose to 0.64 percent for all site visits in the United States.
Newspaper Blogs Skew Male (HuffPo)
The overall unique audience of the top newspaper blogs is 66% male and 34% female, according to a new study by Nielsen Net Ratings. Traffic to newspaper web sites 60% male and 40% female grew by 9%, while traffic to newspaper blogs grew by 210%. Male traffic to blogs grew by 226% Year over Year in December, while female traffic to blogs grew by 183%.
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