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The Rise of the 'Citizen Paparazzi' (WSJ)
The face of the paparazzi trade is changing. Photo agencies are increasingly relying on submissions from regular folk who either happen to bump into celebrities while carrying digital cameras, or who have injected themselves into the cat-and-mouse game of celebrity snapshots, despite any formal training. This has led to an explosion in the number of photographs available to magazines and Web sites like TMZ or Perez Hilton.

Metro Sued By Ex-Publisher (NYP)
Daniel Magnus, who in January was one of 27 people fired from the North American operations of the the struggling Metro International newspaper empire, claims in a suit filed in federal Southern District court in New York that he was owed six months severance pay under his contract, but the company has reneged on paying him.

Why It Took Martha Eight Years to Nab Emeril (AdAge)
Way back in July 1999, long before Martha Stewart's incarceration made painfully obvious the limitations for a company built around one person, her company said it wasn't planning to rely on her personal brand alone. But the intervening years, packed with efforts to build up other names, failed to produce the desired breakouts.

MySpace TV Orders Delivery (Hollywood Reporter)
Building on the launches of Quarterlife and Roommates, MySpace TV is set to launch Tuesday an unscripted hidden-camera show in which unsuspecting delivery people will get pranked. The three-minute show, titled Special Delivery, has an 18-episode first run exclusively on the News Corp.-owned social networking site, with new episodes premiering twice a week. USAT: Quarterlife makes the unlikely jump from Web to TV.

NBC Study Tracks What Is Absorbed on DVR (WSJ)
NBC Universal is continuing efforts to measure the effectiveness of television ads that viewers skip through with their digital video recorders. The bottom line: Viewers still remember the spots — or at least some elements of them — even when they're watching at up to six times the speed of regular live TV.

Nielsen Looks Beyond TV, and Hits Roadblocks (NYT)
Instead of tracking the TV habits of one set of people, the purchases made by a second set and the Web use of a third, Nielsen would like to track multiple activities of the same people, allowing it to determine when someone saw an ad and then bought the product. Needless to say, this is a tough sell and raises potential privacy concerns.

Mobile Video Ads See Vibrant Click-Through Response (TV Week)
Mobile video ads generate more than four times the click-through rate of direct-response ads. That's the conclusion of a study recently completed by MobiTV, the mobile television provider that counts more than 3 million customers for its video-on-cell-phone service.

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