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An Online TV Site Grows Up (New York Times)
At a presentation on Thursday in New York, Hulu, created as a service for watching network television online, will pitch advertisers on original programming in an annual ritual known as upfronts that are typically reserved for cable channels and network broadcasters. Hulu executives are expected to take the stage to sell advertisers on new series. CNET The online streaming service is slated to announce this week that it has hit 2 million paid subscribers for its Hulu Plus service.
Google Drive Will Battle Dropbox with 5 GB (SocialTimes)
The data service Dropbox has become a huge hit by allowing people to add a folder to their computer which acts the same way as any other folder on their computer, but actually syncs with a cloud version of the same folder, thereby emulating local storage using cloud storage. Google wants in.
AOL Pushes to Grab TV Ad Dollars (WSJ)
In an effort to woo ad dollars away from television, AOL Inc. said it would begin offering advertisers the ability to buy online video ads with the same formula used to purchase TV ad time. AOL has teamed up with Nielsen to offer TV-like audience guarantees to marketers based on gross rating points.