Job Listings
Freelance Marketplace

Job Listings

Featured Jobs

Interactive Copywriter
Publicis in the West
Seattle, WA

News Producer, Weekends/Weekdays
Washingtonpost.Newsweek Interactive
Arlington, VA

Marketing Director Touring Productions
Madison Square Garden
New York, NY

Courses

Coming Up

How to Get Your First Media Job
Throughout July
New York

Memoir Writing
Wed., 07/09
Los Angeles

Events

Coming Up

All-Media Party
Tues. 7/29
Austin

All-Media Party
Tues. 7/29
Boston

All-Media Party
Wed. 7/16
Seattle

Media News

Monday May 05, 2008

Newsfeed Update: 05.05.08

arrow_hp.jpgClick here to receive mediabistro.com's Daily Newsfeed via email.

05idg.190.jpgPublisher Tested the Waters Online, Then Dove In (NYT)
The journey beyond print is uncertain and perilous, but the experience of I.D.G., the world's largest publisher of tech newspapers and magazines, suggests it can be done. A privately held company, whose magazines include Computerworld, InfoWorld, PC World, Macworld, and CIO, it appears to have made a profitable migration to the Internet, with revenue from online ads now surpassing print revenue.

The Wealthiest Colleges Should Acquire The New York Times (Chronicle of Higher Education)
Lee Smith: The time has come for the nation's wealthiest colleges and universities to rescue its leading newspapers — resources almost as vital to higher education's purpose as libraries, laboratories, classrooms, and concert halls. The plan I have in mind would call upon the richest institutions to set aside three percent of their endowments to buy The New York Times. That's for a start.

Reader's Digest Revamps, Thinks Global (Mediaweek)
Having chopped its massive rate base by 20 percent to eight million and started selling ads on the back cover, Reader's Digest enters the next phase of dusting off its image. The veteran print brand had updated its logo, fonts, and column names with the January issue, when Jackie Leo was still editor. She was replaced after the parent company went private last year under CEO Mary Berner's leadership.


Adding Runner's World/Running Times to Bicycling/Mountain Bike, Chris Lambiase Is Running and Riding (MIN)
Chris Lambiase is assuming many of outgoing 2003-2008 RW/RT group publisher Andy Hersam's responsibilities reflect the changing times. "Publisher in 2008 has expanded far beyond advertising," he says. "It is marketing the brand, and in Bicycling and Runner's World, we now have an efficient business structure for the premier brands in their respective fields.

Cable Networks Reshape Image (Variety)
An unusually large number of cable networks opted for makeovers this spring, unveiling a flurry of new identities, logos, taglines, and mission statements during the upfront presentations. By the end of those cable meetings, advertisers, and media buyers probably wished they'd earned a dollar — or a stiff drink — every time they heard a network suit utter the phrase "brand reinvention." Multichannel News: Viacom plans to invest up to $100 million in the premium channel it's launching with two other movie studios, and the venture is talking to other potential partners about the new pay-TV network.

George Janson: Print is Not an 'Endangered Species' (MIN)
"I think the most positive trend is that magazines — not only publishers, but also editors — are starting to think of themselves as brand managers and really leveraging their brand in very interesting ways," says George Janson, managing partner and director of print for mediaedge:cia.

More Newsfeed here...



Email This Post

Fill out the following information and click on the Send button in order to send this post, Newsfeed Update: 05.05.08, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on Media News >

Info

Editor: Noah Davis

Email:

Syndication

Anonymous Tips


Forum

Media Issues 242 topics
Writing??? (15) 7/9/2008
Pitching Via LinkedIn ... or Facebook (11) 7/9/2008
Beware of Health Magazine (15) 7/9/2008
Grant Writing (2) 7/9/2008
Susan Reed as O editor????? (2) 7/8/2008
Reasonable or ridiculous? (9) 7/8/2008
TrailBlazer magazine....beware! (13) 7/8/2008
Looking for a video editor. (1) 7/8/2008
How long to hear re a book prop. (5) 7/8/2008
CW network contacts (7) 7/8/2008
more... - post new topic

Links

Romenesko

BuzzMachine

PressThink

Howard Kurtz

Peter Carlson

Off the Record

Paul Colford

Keith J. Kelly

Tim Rutten

David Shaw

Jeff Jarvis

Dan Kennedy

J.D. Lasica

Jon Friedman

Steve Outing

Mark Glaser

Columbia Jour. Rev.

American Jour. Rev.

Online Jour. Rev.

CyberJournalist.net

Media Life

Categories

About

About Us - Modules

Administrative

blog roundup

Book Keeping

Books

Breaking

Contests And Quizzes

Discussions

Film

From The Editors

How To

How'd You Do That

HRQ

HTP Roundup

Interviews

Lunch

MB Feature

mb news

mb TV

mbManage

News

Newsfeed

Party

Pitches That Worked

Pitching An Agent

Poll

Responses

Review

Revolving Door

SalesRants

Update

Video Pitch Slam 1-on-1

What to Charge

Archives

July 2008

June 2008

May 2008

April 2008

more...

Recent

The Morning Newsfeed: 07.09.08

MB Blogs: 07.08.08

A-Listers Mingle, White Water Raft, Discuss Media

Home l Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help
Courses l Browse Jobs l Freelance Marketplace l Events l Forums l Content l Member Benefits
mediabistro.com, call (212) 389-2000 or email us

JupiterOnlineMedia

internet.comearthweb.comDevx.commediabistro.comGraphics.com

Search:

Jupitermedia Corporation has two divisions: Jupiterimages and JupiterOnlineMedia

Jupitermedia Corporate Info


Legal Notices, Licensing, Reprints, & Permissions, Privacy Policy.

Web Hosting | Newsletters | Tech Jobs | Shopping | E-mail Offers