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MTV Plans to Increase Its Blending of Ads and Shows (NYT)
Every year at this time, networks pitch advertisers on their programs for the coming year in previews called the upfronts. On Thursday, MTV Networks will sell not only the appeal of its programs but of its commercials as well. In the past year MTV Networks, which is owned by Viacom, has produced a series of commercials for its advertisers that look like regular content.

Web Ad Revenue Up Against 'The Wall' (E&P)
Shackling content behind a pay wall may be off the drawing board — or at least a thing of the past — for most big metros. Yet in smaller markets, some papers have had success online with the paid model while others can't pull the wall down fast enough.

Adults Spend Slightly More Than Half Their Media Hours With TV (AdAge)
The results of a survey on consumer media habits commissioned by the Television Bureau of Advertising, out this week after the study was conducted by Nielsen Media Research, show that adults spend a little over half of their media hours with TV. Meanwhile, a recent survey of marketers and advertisers found many were losing confidence in TV as a medium

Fewer New Shows on Slate for Fall TV in Wake of Writers' Strike (USAT)
Networks will unveil next season's lineups in New York next week, but the usual pomp will be subdued. For some, star-studded presentations and glitzy parties will give way to stripped-down events. And this fall, viewers will see fewer new shows and more modestly rated holdovers because the writers' strike has delayed new-show development.

More EIC on Her Beauty Regimen (WWD)
Plastic surgery may be a well-trod topic in women's magazines, but that doesn't mean their editors are volunteering how much of it they've had. So More editor-in-chief Lesley Jane Seymour can hope to make at least a small splash with an unretouched photo and some very detailed credits: "Highlights to cover gray by Rita Hazan... strong arms from working out every morning, Botox (yes!) and collagen by Dr. Pat Wexler."

J.K. Rowling Wins Ban on Photos of Her Son (Guardian)
The son of the Harry Potter author J..K Rowling and her husband, Dr. Neil Murray, won a landmark court of appeal ruling establishing that the law protects the children of celebrities from the publication of unauthorized photographs, unless their parents have exposed them to publicity.

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