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Murdoch: Journal Will Worry About Structure First, Then Find the Talent (NYO)
Rupert Murdoch spoke at The D Conference this week, and laid out more non-specific but interesting plans for the Journal. For months, it's been speculated that Murdoch cares more about figuring out the actual structure of the paper, and then he'll get down to the dirty business of assigning the right reporters to the right assignments, and signing a few superstars.

Borrell: Local Online Revenue to Jump 50 Percent in '08 (Mediaweek)
Local online revenue is expected to skyrocket this year, up 50 percent to $13.1 billion, according to a study released Thursday by Borrell Associates. Most of the growth is driven by pure-play companies and to a lesser extent, traditional local media companies ramping up ad sales on their own sites.

Serving Those Who Don't Read the Print Edition (E&P)
Steve Outing: It's now time to consider some ideas for serving the growing number of people like me — those who used to read print editions of newspapers but have switched to digital media for their news — as well as people who have never read newspapers but still have needs for local news and information.

Who Will Unplug Big Media? (The Nation)
Robert McChesney and John Nichols: We will need the right media reform movement — one that is aggressive in its demands regardless of who sits in the White House, savvy in its approach to the FCC and Congressional committees, bipartisan and determined to build broad coalitions, and focused not just on playing defense but on shaping popular media for the twenty-first century.

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