Gail Collins Reflects on Five Years As NYT Editorial Page Chief (E&P)
Collins says her biggest regret as opinion leader was not questioning the existence of weapons of mass destruction in Iraq prior to the war. While the editorial page has long opposed the invasion, due mostly to the lack of a U.N. authorization, it had supported the contention that WMD's existed.

'America's Got Talent' — and Child Exploitation? (AdAge)
Simon Dumenco: What's really problematic about AGT is that it's been putting some wonderfully talented kids on the air. Kids, in some cases, who haven't even hit puberty.

CBS Planning Promo With Eye Logo on 35 Million Eggs (NYT)
The network plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs in September and October. The best thing about the egg concept was its intrusiveness, said George Schweitzer, president of the CBS marketing group.

Do 'Social' Search Engines Have the Answers? (LAT)
Traditional search results are largely based on objective criteria such as counting the number of links other sites have placed to a given Web page. Social search gives people subjective answers not necessarily the site visited the most.

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