October 23 - November 13, 2012
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9 Things You Should Never Do on a Job Interview
Hiring managers say committing these nine cardinal sins will end your dream job interview before it even starts. Read here.
Event Photos: Cocktail Party in MiamiEvent Photos: Internet Week Party in New YorkElevator Pitch: FonduWatch as host Alan Meckler introduces Fondu, an iPhone app for sharing bite-size restaurant reviews with friends (sort of like Yelp meets Twitter).
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So Many Ads, So Few Clicks (BusinessWeek)
The truth about online ads is that precious few people actually click on them. And the percentage of people who respond to common "banner ads," the ubiquitous interactive posters that run in fixed places on sites, is shrinking steadily. The so-called click-through rate for those ads on major Web destinations such as Yahoo!, Microsoft, and AOL declined from 0.75 percent to 0.27 percent during 2006.
Top NY Daily News Ad Man Out (NYP)
Guy "Doc" Holliday has checked out at the Daily News. Holliday, who as executive vice president and associate publisher held the top ad sales job at the Mort Zuckerman-owned paper, is taking a job as CEO of USA Elite Technology, a marketing company in Columbus, N.J., that was founded by Holliday's brother. At the News, Holliday had been the paper's highest ranking African-American.
Journalism Needs a Rhetoric Beat (CJR)
Brent Cunningham: The consequences of the decision to describe 9/11 as the beginning of a war rather than a criminal investigation drive home the importance of political language in a way that a similar semantic debate over "death tax" versus "estate tax" cannot. In the years since that decision, language its uses and abuses has emerged as a central issue in our political culture.
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