Chicago Tribune Could Begin Charging For Content The Chicago Tribune will build a paywall around its online content and will consider a "creative way" of charging for access, according to editor Gerould Kern. Read more.
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So Many Ads, So Few Clicks (BusinessWeek)
The truth about online ads is that precious few people actually click on them. And the percentage of people who respond to common "banner ads," the ubiquitous interactive posters that run in fixed places on sites, is shrinking steadily. The so-called click-through rate for those ads on major Web destinations such as Yahoo!, Microsoft, and AOL declined from 0.75 percent to 0.27 percent during 2006.
Top NY Daily News Ad Man Out (NYP)
Guy "Doc" Holliday has checked out at the Daily News. Holliday, who as executive vice president and associate publisher held the top ad sales job at the Mort Zuckerman-owned paper, is taking a job as CEO of USA Elite Technology, a marketing company in Columbus, N.J., that was founded by Holliday's brother. At the News, Holliday had been the paper's highest ranking African-American.
Journalism Needs a Rhetoric Beat (CJR)
Brent Cunningham: The consequences of the decision to describe 9/11 as the beginning of a war rather than a criminal investigation drive home the importance of political language in a way that a similar semantic debate over "death tax" versus "estate tax" cannot. In the years since that decision, language — its uses and abuses — has emerged as a central issue in our political culture.
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February 16 - April 5, 2012 | Online
