Media News

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The Week Promises Ads Will Register (NYT)
The Week magazine is making a new guarantee to advertisers: that its readers will remember an ad in its pages more than ads in most competitive magazines. The Week will measure ad effectiveness by using the research service Vista, which will measure "recall."

SI's Agassi Scoop Is Scooped on Twitter (NYT)
When it was revealed that in a forthcoming autobiography, Andre Agassi would admit to using crystal meth, it caused a predictable stir. It also caused commotions at Time Inc. and CBS News when a writer for Sports Illustrated prematurely revealed Agassi's admission to drug use on Twitter.

Could Microsoft Exit Media Business? (AdAge)
Microsoft is, without a doubt, a giant in the world of online advertising, but lately it's been about assembling the platforms that power advertising -- both display and search -- rather than building the media properties that attract eyeballs in the first place. Which begs the question: Does Microsoft need media anymore?

Google Books' Wacky Magazine Archives (NYO)
Google Books has just launched a digitized magazine stand. In their never-ending quest to archive all media, from Web sites to books, Google is taking on the publishing world and scanning entire issues of magazines, ads and all. Most issues are usually two or three years old -- or even a few decades old.

New England's 7th Spanish-Language Paper Begins Publishing (Boston Globe)
At a time when the recession is battering newspapers, a group of Latino journalists in Massachusetts has launched New England's seventh Spanish-language weekly newspaper. El Tiempo de Boston began publishing last week as a free paper that focuses on communities with large Latino populations.

Reader's Digest Association to Form Global Marketing Group (Folio:)
The Reader's Digest Association announced a realignment of its marketing functions with the formation of a global marketing organization. The new group effectively will bring the company's consumer marketing and digital teams under the same management.

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