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Monday, Nov 16

Newsfeed Update: 11.16.09

arrow_hp.jpgClick here to receive mediabistro.com's Daily Newsfeed via email.

091113_COVER-coverhomepage.jpgGlimmers of Progress at a Leaner Newsweek (NYT)
Last week, Newsweek laid off 13 people from its editorial staff, but the reaction from media watchers was muted, lacking in declarations that the company's strategy had failed and that the magazine was doomed. Whether Newsweek's plan pays off eventually, this is a time when even smart strategies can fail.

Time's Person of the Year: Usually A Person -- Sometimes (Mediaite)
Soon we will know who the Gods of Journalistic Objectivity have determined to be the "Person of the Year," as featured in Time magazine. You may have heard that the two people leading the pack right now are Mr. Twitter and Dame Economy. Here's a breakdown of past winners.

Sunday News Shows Cementing Power in the Industry (B&C)
Marisa Guthrie: In this political moment, and in a media environment increasingly divided ideologically, the Sunday shows may be the last redoubt of in-person, feet-to-the-fire cross-examination. They occupy a unique standing in the TV news business.


Is Playboy's Print Future in Jeopardy? (Folio:)
Jason Fell: What could a sale of Playboy Enterprises mean for the future of the print magazine? Despite all of CEO Scott Flanders' assurances that the magazine would remain in print, it could go out the window if new owners take over.

Newsweek Cover Races To The Bottom With Old Photo Of Palin (Mediaite)
How to solve a problem like the coverage of Sarah Palin? According to Newsweek you take the low road. The weekly magazine apparently has decided that the best way to cover Sarah Palin's reemergence on the national stage is with an old photo from Runner's World.

The Mobile Monetization Metric: It's A Portable People Meter (min)
Steve Smith: The most successful mobile ad sales are cross-platform. Individual retailers get better conversions on the catalog item in these shopping guides when the merchant also advertises in the app. But more importantly, sales teams are seeing the most bang from combined print, Web, and mobile packages.

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