Press Buying Inflated 'March Madness' Figures (Slate)
Jack Shafer: If you believe what you read, fan devotion to March Madness could cost employers $3.8 billion or more in lost productivity. But such estimates are almost always bogus, especially when they come from attention-seeking professionals who are in the business of increasing productivity.

Counting Online Radio Listeners (WSJ)
Efforts to attract advertisers to the nascent Internet radio market have been hampered by disagreement over how individual Web sites should measure their online audiences.

Job Cuts Looming at Beeb (Guardian)
BBC news and current affairs is preparing to lose three senior executives and 35 staff in the latest round of job cuts, according to senior insiders at the corporation.

Beijing Cracks Down on TV Talent Shows (NYT)
One of China's most popular television programs last year, an American Idol knockoff called The Mongolian Cow Sour Yogurt Supergirl Contest, is apparently about to be reined in by government regulator.

Where Have All the Real Celebrities Gone? (AdAge)
Simon Dumenco: I've written in the past about how, as celebrity culture has exploded, it's also simultaneously been reduced, pathologized, deconstructed and cheapened. But what's been happening lately has more has to do with a seismic disconnect between supply and demand.

Did Bush Advancers Pose as Fox News Staff? (B&C)
Members of the government advance team for President Bush's recent visit to Biloxi, Miss., reportedly posed as Fox News Channel journalists scouting a story as their cover for checking out a house that would ultimately host the president.

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