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$5 Million for Agassi Book (NYP)
Tennis legend Andre Agassi has just fired an ace in the book world, snagging an advance estimated to be just around $5 million for his life story. The winning bid is a world-rights deal with the Alfred A. Knopf imprint in hardcover and the Vintage trade paperback imprint, both owned by Random House Inc.

Broad and Burkle Renew Interest in Tribune (NYT)
In the battle of billionaires looking to buy the Tribune Company, Eli Broad and Ronald Burkle may still make a comeback. The company has responded to a request for additional financial information from the two Los Angeles billionaires, whose bid appeared to have been dismissed, people close to the company's auction said yesterday. LAT: How Zell's bid for Tribune might work.

President Praises Woodruff, Calls Snow 'A Fighter' (B&C)
Former ABC World News anchor Bob Woodruff got a standing ovation Wednesday night, and the ailing Tony Snow a presidential show of support. Woodruff was helping hand out the David Bloom award at the Radio & Television Correspondents' Association dinner in Washington, where Snow had also been scheduled to be in attendance.

Surprise: Study Finds Online Users Finish More Stories Than Print Readers (E&P)
In a surprise finding, online readers finish news stories more often than those who read in print, according to the Poynter Institute's Eyetrack study released Wednesday at the American Society of Newspaper Editors' conference. When readers chose to read an online story, they usually read an average of 77% of the story, compared to 62% in broadsheets and 57% in tabloids. DISCUSS THIS STORY: Do Online Users Finish More Stories Than Print Readers?

Yahoo to Feature McClatchy News, Blog (Reuters)
Yahoo Inc. will offer international news from reporters working with U.S. newspaper publisher McClatchy Co., including a blog written by Iraqi staffers, the companies said on Wednesday. The project will be called "Trusted Voices," and feature coverage from McClatchy foreign correspondents based in the Middle East, China and Latin America, among other regions.

Making News at the White House (Washington Post)
At 34, former Capitol Hill aide Dana Perino has been thrust into what can be a harsh spotlight, but for now seems to be coping without too much squinting. While she lacks [Tony] Snow's practiced ease before the cameras, Perino projects an earnest, ever-polite demeanor, like an airline ticket agent who keeps smiling as irate customers demand to know why their flight has been canceled.

Searching for Ads Offline (NYT)
Google may one day rock the television and radio advertising markets. But its TV plans have yet to take shape, and its other efforts to extend its dominance over online advertising into offline media like newspapers and radio are inching along. The early results are mixed, suggesting that Google's successful transition from online kingpin to credible player in traditional media is far from assured.

Pelley's time comes on CBS' 60 Minutes (USAT)
Scott Pelley has emerged as one of the newsmagazine's heavy hitters. He has reported more than a dozen stories this season. They include January's exclusive interview with President Bush at Camp David; a dangerous trip to the Darfur region of Sudan in October to document genocide; and a piece that same month about how modern medicine is saving more soldiers' lives in Iraq, but at a cost.

Study: Plenty of Junk Food on Kids TV (LAT)
Children are being fed a steady diet of junk-food ads by the TV channels they watch, according to a new study. Youngsters 2 to 7 years old see a dozen food ads a day, researchers said, and nearly half of the commercials aimed at children 17 and younger are selling candy, snacks, soda or fast food. The review of more than 8,800 ads couldn't find a single commercial for fresh fruit or vegetables.

Fox's Ann Coulter 2.0: Rachel Marsden (Salon)
Rebecca Traister: On Red Eye, Fox News' bawdy gabfest of a grab at a youthful audience, Marsden dissects the news with as much Coulter-esque zeal as she can muster while rolling her eyes at her male counterparts. But the 31-year-old columnist is already well known in her native Canada as an oft-accused and once-admitted stalker who made questionable rape charges 10 years ago.

Call for a Blogging Code of Conduct (BBC)
The support for a female blogger hounded by death threats has intensified with some high profile Web experts calling for a code of conduct in the blogosphere. It could force a re-examination of the way the blogging community behaves. CJR Daily: Amid death threats, blogger goes offline.

Changing the Newsroom (PressThink)
Tim Porter (of First Draft) and Michele McLellan (ex-Oregonian) have been on a tour of American newsrooms, daily newspaper division. Now they are back with "change or die" findings. It's the people who have to change, they say in this excerpt from their new book. And it's happening.

Do Newspapers Need Ombudsmen? (ETP)
Ankush Khardori: Pretty much every ombudsman is both boring and ineffectual, and [Barney] Calame is sort of the norm. Their colleagues view them suspiciously, and their readers are never quite able to view them as truly independent. ... The best places to learn about newspapers and their operation tend to be, in fact, from other publications.

The YouTube Defense: Human Rights Go Viral (Slate)
Andrew Woods: YouTube and its ilk mean that today anyone can tell human rights stories. And if the stories are told with enough brio and skill, the public will pay attention, and the government may be more likely to respond. YouTube goes where the mainstream media can't or won't go. It's visceral. And it gives advocates instant access to an audience in a way that press releases and op-eds never can.

Behind the Scenes at American Idol (Independent)
Ed Caesar: It's pure TV gold. With 41 million viewers glued to their screens every week, American Idol is the biggest show on Earth. Its message? Anyone can be a star. And for the small band of British producers behind the scenes, it's turned into the richest payday imaginable.