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Pearlstine: Info Wasn't Worth Source's Anonymity (AP via WaPo)
An anonymous tip that nearly landed Time magazine reporter Matthew Cooper in jail probably was not valuable enough to justify a promise of confidentiality, his editor, Norman Pearlstine said. NYDN: F-word jars prestigious panel assembled at Michael's to discuss the plight of Judith Miller. Salon: Do Times staffers really stand by Judith Miller? E&P: Big-name journos spar over sources. CSM: Getting the story straight on the Plame case.

Time Warner Buys Mexican Publisher (NYT)
The media conglomerate is expanding its Spanish-language offerings by purchasing Grupo Editorial Expansion, the publisher of 15 consumer and business magazines in Mexico. NYP: Time Warner had been looking into cable unit selloff even before Icahn push. Forbes: Time Warner unlikely to spin off entire cable unit.

Jennings' Death Boosts ABC Ratings (AP via Mercury News)
The newly renamed World News Tonight topped the evening news ratings for the first time in more than a year—the increased viewership amounting to yet another tribute to Peter Jennings.

Computer Worm Shuts Down Systems at Major Media Companies (CNN)
A fast-moving computer worm Tuesday attacked computer systems using Microsoft operating systems, shutting down computers at CNN, ABC, and The New York Times.

AMI Trying to Dump Sly? (WWD)
After publishing three issues of Sly, a lifestyle title for men over 40 themed around Sylvester Stallone, American Media has reportedly stopped work on number four.

Boston Globe Ed Denies He's Heading West (Boston Phoenix)
Mark Jurkowitz: Marty Baron put the kibosh on speculation that he could be headed to the Los Angeles Times to become a managing editor under that paper's editor and his good friend, Dean Baquet.

Murdoch.com Is Born (BusinessWeek)
Steve Rosenbush: The MySpace acquisition shows that News Corp. mogul Rupert Murdoch aims to create "an original type of portal." That could be bad news for Yahoo! and AOL. Guardian: Rupe's mom says Lachlan was "unhappy."

Vogue Is Living Large (NYO)
The 802-page September issue of Vogue, publisher Tom Florio said, "has brought in more revenue for a monthly magazine than probably any magazine ever published in the world—since the cavemen."

New New York Press Editor 'Starting From Scratch' (NY Sun)
The owner of the Press is putting the city's second-largest free weekly into the hands of 27-year-old Harry Siegel, founder of the cultural and political blog New Partisan.

Limbaugh Slams Sheehan (Media Matters)
The radio host equated the actions of Iraq mom Cindy Sheehan with those of Bill Burkett, who gave 60 Minutes unauthenticated documents regarding the president's National Guard record. CJR Daily: You needn't be a reporter for The Note to recognize which approach to the "families of fallen soldiers" story the White House prefers this week, writes Liz Cox Barrett.

Consumer Media Spending Set To Hit $1 Trillion In 2009 (AdWeek)
Per capita consumer spending for media will breach the $1,000-per-year mark for the first time in the U.S. in 2009 as the communications industry marches along at a 6.7 percent annual growth rate.

Sales of Deep Throat Book Lag (NYT)
It is the ultimate Washington story. But sales of The Secret Man, Bob Woodward's story of the source known as Deep Throat, have been underwhelming. Washington Examiner: Watergate vet relates to Woodward tale.

CBS News Asks for Advice—From Interns (NYO)
CBS News' nearly 100 college-age interns were asked to come up with strategies to attract younger viewers to the network's third-place evening newscast.

Morgenthau Shalt Not Be Scrutinized? (VV)
Syd Schanberg: Robert Morgenthau, the Manhattan district attorney, is a mortal man, but the press has awarded him sainthood. Coverage of his re-election campaign this year has had nary a critical word.

Foodies Log On (OJR)
Mark Glaser: Trusted ad-free food magazine Cook's Illustrated has 80,000 paid subscribers to its website thanks to cross-promotion and deep research on recipes, equipment, and food science.

China Embracing Reality TV (Reuters)
Budding Chinese entrepreneurs are set to go head-to-head on domestic television in a new reality program that plays like a watered-down version of The Apprentice.

The Future of Reading (NY Sun)
Myrna Bylth: Lately the Magazine Publishers of America has focused on making magazines seem cool. This year's conference will feature some of the industry's more controversial superstars.

Media Ignores Ebony Founder's Death (Marketwatch)
Jon Friedman: John Johnson deserves to be mentioned in the same breath as such media visionaries as USA Today founder Al Neuharth, CNN's auteur Ted Turner, and Robert Johnson of BET.

—David S. Hirschman

IN YESTERDAY'S MB BLOGS:

The Worm That Swallowed CNN [TVNewser]
CNN spent an hour in "breaking news" mode when a worm infected its computers in New York and Atlanta. (Leading to the real question: Why does CNN still have computers running Windows 2000?)

Is Jack Shafer Worth $1 Million? [FishbowlDC]
We didn't really wake up this morning intending to spend the whole day writing about the Washington Post Company's business, but it seems to be working out that way.

Liveblogging the Pursuit of Justice Panel [FishbowlNY]
Richard Cohen to Norm Pearlstine: Did you ever consider taking possession of [Matt Cooper's] notes? (Cohen mentions that during the Spiro agnew case, Katherine Graham took his notes and said "[if you want them,] come after me...") Michael Wolff: So Richard Parsons would have to take the notes!

Koi bites the hand that reciprocally feeds the hand that washes the hand of Koi [FishbowlLA]
It was a typical Friday night at Koi. Lindsay Lohan, Paris Hilton, and Venus Williams were inside, enjoying pan-Asian fishy fusiony delights, along with Mischa Barton and reality TV's 'Gotti Boys.' Outside, around a dozen paparazzi were lingering, until Koi manager Jorge Pultera called the LAPD.

And With This, Our Trust In The Media Has Gone To Hell In A Handbasket [UnBeige]
We're good little WASPs. Summers in Rangoon, luge lessons, the New Yorker and gin on the Block Island beach. Which is why we were shocked to hear that the venerable institution on which we base the entire foundation of our airplane intellectualism (the magazine fits nicely around our preferred Star) has just sold an entire issue out to none other than ultra-un-WASPy Target.

This Post Is About Proofreading, Which You Probably Do Better Than I [mbToolbox]
How does one become a better--or for that matter, just a--proofreader?
I asked two ladies in the know.