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CBS Moving to Find New Look for News (NYT)
Seven months after the chairman of CBS exhorted his colleagues to re-engineer the network's evening newscast, the drafting process has reached an apparent milestone.

WaPo Names New 'Reliable Source' Columnists (Washingtonian)
After spending months in a global search to replace Richard Leiby, the paper has picked Roxanne Roberts and Amy Argetsinger to share the byline for its approximation of a gossip column.

HST's Final Blast on Saturday (Rocky Mountain News)
The self-styled king of gonzo journalism will have a final send-off when his ashes will be dispersed in a fireworks display above his estate in Woody Creek, Colo.

FishbowlDC's Garrett Graff Joining Washingtonian Staff (WaPo)
Our own Mediabistro blog editor is the monthly's new editor-at-large, a position formerly held by Chuck Conconi, who retired. Garrett will edit the Capital Comment section and write stories.

Parsons Vows to Boost Stock Value in Icahn Sit-Down (Bloomberg via LAT)
Time Warner Inc. said chief executive Richard Parsons met Wednesday with dissident shareholder Carl Icahn and pledged to move "as aggressively as appropriate" to bolster the company's stock price.

Salon Media Selling 'The Well' (SF Chron)
The trailblazing online community has about 4,000 members and generates about $500,000 a year in revenue, but never grew into a huge Internet business. Now it's up for sale.

NBC Tires of 'Perky' (Page Six)
Former Entertainment Tonight eye candy Maria Menounos is joining Today in a bid to "make it more hip and help attract a younger audience that may not relate to Katie [Couric]." [Low in column.]

Yo Adrian! It Ain't True (Page Six)
Sylvester Stallone blasted the "untruths" and "lies" printed about AMI pulling the plug on Sly. "I am not another Rosie O'Donnell. I am serious about my magazine," said Stallone.

Arnie's Gigi Backtracking on AMI Claim (Radar)
Following reports that she was paid $20,000 for exclusive rights to her story just before Arnold Schwarzenegger announced his candidacy, Gigi Goyette declared: "Nobody has ever come to me to get my exclusive story."

Marlon Brando, Jimmy Dean, on the Cover of a Magazine... (NYT)
Men's Vogue, which arrives on newsstands Sept. 6, joins Teen Vogue as the latest spinoff of this Condé Nast title under its editor, Anna Wintour, who is already brooding on Vogue Living.

Reporter Gets Killer to Spill Grisly Details (E&P)
Christopher Lemont Hampton had confessed to the police, but it was a local reporter who got him to admit that he had, literally, "struck while the iron was hot."

Akamai to Track News Usage (Boston Globe)
The technology company is set to introduce a web traffic report that will offer a real-time look at global Internet news consumption.

Fair and Balanced? Who Cares! (NYT)
A new study by economists found that Fox News Channel had no detectable effect on which party people voted for, or whether they voted at all.

Wenner Wants Desks Spotless for Reality Show (Jossip)
A memo from the big cheese at 1290 Sixth Ave., where Rolling Stoners and Us Weekly staffers have been warned that they must arrange their files and align their paperclips.

Fareed Fame (VV)
Fareed Zakaria stands out from the crowd of lily-white talking heads that populate American news thanks to his tan skin, clipped Bombay lilt, and his insistence we pay attention to the rest of the globe.

Howell Raines Redux? (Huffington Post)
Arianna Huffington: Arthur Sulzberger is known for being unequivocal about everything, and has clearly chosen the extreme support path when it comes to jailed reporter Judith Miller.

Incendiary Novel Becomes PR Mess (WaPo)
Vanessa de la Torre: After the London Bombings, a novel in which a grieving mother unloads in a rambling letter to Osama bin Laden has turned into a difficult sell for its publisher.

Bad Reporting on NYC Heroin Deaths? (Slate)
Jack Shafer: How can the press (and others) be so clueless about heroin-related death that none of them availed themselves of the facts of the case and the scientific evidence?

—David S. Hirschman

IN YESTERDAY'S MB BLOGS:

20,585 Mentions Of Cindy Sheehan [TVNewser]
CNN's Anderson Cooper anchored 360 from Camp Casey in Crawford, Texas this evening. "The war here at home is a war, really, of words, of
heart-felt emotions, of anger, and of loss," he said. But Cindy Sheehan is not alone: "There are reporters, TV trucks, political operatives, and public relations specialists. It is a media circus, some have called it."

Argetsinger and Roberts To Share Gossip Column [FishbowlDC]
Filling one of the most eagerly awaited job openings in D.C. media, the Washington Post announced today that two veteran reporters: Roxanne Roberts and Amy Argetsinger will share billing as the paper's storied Reliable Source.

Lunch at Michael's: Women's Mags Ruled [FishbowlNY]
Before we tell you who was there from what women's mag, we'll share a bit of really hot gossip. The main woman at Michael's, the uber power player--Loreal--has just given birth (well, last Friday, to be exact).

Jack Abramoff's Hollywood career- nasty, entwined with brutish African regimes, and short [FishbowlLA]
In Salon, James Verini takes a long, interesting look at disgraced lobbyist Jack Abramoff's dalliance in Hollywood, which resulted in the Dolph Lundgren-starring Cold War relic B-movie 'Red Scorpion.'

Photos Are Pretty [UnBeige]
Here's a site that's kept us click-left-click mesmerized all day. Interior shots of NYC restaurants.

Just Because You're In the Kitchen Doesn't Mean You Have to Like the Heat [mbToolbox]
Publishing online, whether on a blog or an online magazine, can be a great experience. You reach wide readership, build up some nice clips for yourself and have that instant gratification. However, you can also open yourself up to, well, everyone.