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Reporters To Be Jailed in BALCO Case (SF Chron)
After a three-hour hearing in which San Francisco Chronicle reporters Mark Fainaru-Wada and Lance Williams vowed never to give up their sources, U.S. District Judge Jeffrey White said he would send the journalists to federal prison if they lost their appeals of his earlier order that they tell a grand jury who leaked the testimony.

Tribune to Consider Selling Some Media Assets (NYT)
The Tribune Company said last night that it would consider selling any or all of its 11 newspapers and 25 television stations, a move that could reshape the media landscape. The properties include the Los Angeles Times, the Chicago Tribune and the Baltimore Sun. LAT: Tribune said a special panel of independent directors would study "alternatives for creating additional value for shareholders." Companies often use such language when they put themselves on the path toward a sale or a breakup.

Pham Xuan An, Viet Cong Spy Who Reported for Time, Dies (WaPo)
Pham Xuan An, 79, the Viet Cong colonel who worked as a reporter for U.S. news organizations during the Vietnam War while also spying for the communists, died Sept. 20 in Ho Chi Minh City. He was the first Vietnamese to be a full-time staff correspondent for a major U.S. publication, working primarily for Time magazine.

Time Warner's Parsons: YouTube, Facebook Overvalued? (FT via MSNBC)
Media companies looking to acquire Internet sensations Facebook or YouTube would need to take a "big leap of faith" to pull the trigger on a deal at the valuations of close to $1 billion being discussed, said Dick Parsons, chairman and chief executive officer of Time Warner.

Life Barely Alive? (NYP)
Insiders are wondering how much life is left in Life as Time Inc. embarks on the biggest downsizing in its storied history. The two-year anniversary of Life as a newspaper insert dawns in early October, but the magazine is believed to be losing at least $35 million a year.

Times Co. Cuts Q3 Earnings Estimates (Reuters)
The New York Times Co. forecast sharply lower third-quarter earnings because of a "challenging" print advertising market, sending shares down nearly 5 percent in after-hours trading. The publisher forecast earnings of 8 cents to 10 cents per share, compared with 16 cents in the same quarter last year.

Americans Watching More TV Than Ever (LAT)
Despite growing competition from the Internet, iPods, cellphones and other new media, the average amount of time that U.S. households had a television set on each day during the yearlong 2005-06 TV season that ended last week increased by three minutes, to a record of eight hours and 14 minutes.

Fox Looking Into Google Suit Over Simpsons? (Marketwatch)
Less than a week after Universal Music Group's chief executive reportedly called YouTube a "copyright infringer" for showing its music videos for free, News Corp.'s Fox Broadcasting unit is looking into whether clips from its popular TV show are appearing on Google Inc.'s video site in violation of a content-sharing agreement.

Another Scandal for Us Weekly's Ken Baker (Jossip)
Earlier this month, Kitson's brought a lawsuit against the tabloid as a result of West Coast executive editor's failure to make good on payola agreements. Now there's another Baker scandal brewing, this time for his refusal to pay up for PR work done for his Head To Hollywood charity.

Seth Meyers, Amy Poehler to co-anchor SNL's 'Update' (AP via USAT)
Seth Meyers gets the plum job of Weekend Update anchor next to Amy Poehler in a newly streamlined Saturday Night Live this season, Lorne Michaels said. Meyers, entering his fifth season on the late-night institution, replaces Tina Fey on the fake-news anchor desk, and, like Fey, he will also be one of the show's head writers.

WaPo Baghdad Bureau Chief: 'Some of Us Here Actually Get Out Quite a Lot' (E&P)
Ellen Knickmeyer, Baghdad bureau chief for the Washington Post, comments in an e-mailed letter about recent statements by Dexter Filkins of the New York Times, who said "anarchy" in Iraq means that 98 percent of the country is now "off-limits" to Western journalists.

Rodale's Uncool Success (BusinessWeek)
Under CEO and President Steven P. Murphy, Men's Health saw annual ad pages jump from 714 to 1,117 from 2001 to 2005. And Murphy gave niche titles like Runner's World, Bicycling, and Backpacker a second wind through an old-school form of upscaling: adding longer-form narratives while virtually every other publication was truncating word counts. WWD: Zinczenko exploring synergies with Al Roker?

Al Gore, Amanda Congdon Crash Good Mag's NYC Launch (FishbowlNY)
It may bill itself as a magazine for "people who give a damn," but at its packed, buzzy New York launch party, Al Gore and ex-Rocketboom vlogger Amanda Congdon were among the hundreds who partied like they gave a damn, whether or not they had actually paid $20 for a subscription. FBNY: Activist-auteur-author and Current TV head Gore "not planning on" 2008 White House run.

Marketing on Google: It's Not Just Text Anymore (NYT)
Just as Madison Avenue once helped convince consumers that orange juice is "not just for breakfast anymore," Google is turning to Madison Avenue to help convince marketers that Google is not just for text advertisements in tiny type that appear adjacent to the results of searches on google.com.

Geffen. Burkle. Broad. Who'd Be the Worst LAT Owner? (Slate)
Jack Shafer: On the very, very, very long shot that Tribune sells its way out of its Los Angeles Times nightmare, what sort of owner would each of these aspiring newspaper saviors be? The track record of the filthy rich who acquire newspapers as playthings or as business propositions is not good.

MySpace for Seniors? (CSM)
It remains unclear whether an older crowd will comfortably ease into communal clusters like Eons.com. So far, websites aimed at the senior set — AARP.org, thirdage.com — have tended to be more informational than interactive. A recent study by Jupiter Research found older users to be the group least interested in online social networking.