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LAT Newsroom Celebration Has Extra Meaning on Baquet's 50th (NYO)
Where the New York Times relies on institutional preeminence, the Los Angeles Times is as good as its best people. Editor Dean Baquet raises that mark — as long as he can hold out in the face of planned changes at Tribune. For the moment, however, Baquet is serene.

Google: Our Focus Is Web Search, Not Content (Reuters)
Google Inc. is unlikely to make any major investments in original content, choosing instead to keep its focus on Internet search, a top executive said. Tim Armstrong, VP of ad sales, said Google viewed itself "as an operator of the Web" rather than a company that would produce original text, films or images.

Microsoft Spin-Off Wallop to Take On MySpace, Facebook (Reuters)
Wallop, which began as a research project at Microsoft about four years ago, is backed by about $13 million from Microsoft and venture capitalists. The site lets users purchase software and designs from an online marketplace filled with interactive characters, graphics and games that can be used on their social networking Web pages. LAT: Microsoft makes play for concert webcasts.

Tribune's FitzSimons Won't Say if Baltimore Sun Is Up for Sale (Baltimore Sun)
Tribune CEO Dennis J. FitzSimons declined to specify whether the newspaper is being considered for sale as part of restructuring. "We're looking at this on an entire company basis, and it just may not be possible to determine what's best for any one part of the company without first determining what's best for the whole company."

Pakistan President Pervez Musharraf Appears on Daily Show (AP via USAT)
Musharraf's appearance, which aired Tuesday evening, was the first time a sitting head of state appeared on the program, "Where's Osama bin Laden?" Jon Stewart asked the President. "I don't know," replied Musharraf. "You know where he is? You lead on, we'll follow you."

New Foodie TV Show From Gourmet (WWD)
Just when you thought there weren't enough hours left on the TV spectrum for any more food programs, here comes yet another one — this time from Gourmet. The magazine has been pitched one TV show after another for several years, but it wasn't until WGBH Boston came calling that a show was born.

FCC, Frontline Battle Over Obscenities in Documentaries (NYO)
Rebecca Dana: Scenes of war on PBS in which soldiers use profanity have been cut or elaborately avoided in two upcoming Frontline documentaries. According to the journalists and PBS executives responsible, these edits have been made for one reason: fear of the Federal Communications Commission.

Solid Fall Season Start for TV Networks (Reuters)
"It was a solid premiere week, and I don't think there were any real ratings disasters," said Nicholas Fonseca, staff editor at Entertainment Weekly. "I think every network has something to be happy with." WaPo: Lisa de Moraes takes a look at this week's winners and losers.

SI's Big Bet on Fantasy Sports (CJR Daily)
The predominant mindset at Sports Illustrated these days is that fantasy sports — in which participants draft and manage imaginary teams that compete with each other based on the statistics generated by their players' real-world counterparts — are no longer a niche market.

Resurrecting 7th Heaven on the Cheap (WSJ)
The story of how the show was killed and buried and then exhumed and resuscitated underscores the new agility TV producers must have. In the days of vertically integrated media companies, distribution via the Internet, DVDs and instant feedback from fans, shows must be much more nimble than in the past.

Gannett to Distribute Customized Video (Mediaweek)
Gannett Broadcasting has announced the launch of Gannett Video Enterprises, a new business to provide customized video to other media for on-air, online and wireless distribution. The move comes at a time when new distribution channels are clamoring for video content, particularly news and information.

Ad Exec: Print Is Not Enough for Mags (Adweek)
Robin Steinberg, SVP and director of print investment at Publicis Groupe's MediaVest, told a packed crowd Tuesday that pressure is mounting on magazines to offer advertisers multiplatform packages that tie-in to the Web, mobile and other appropriate digital media..

Fox News Offers ... Campus Sex Advice? (FishbowlNY)
Fox News has posted an online video with "relationship expert" Marie Forleo, who offers advice to incoming college freshman this advice: "Don't hook up with a guy if you're sloppy drunk and he's sloppy drunk." Oh, and try not to sleep with your professors. Again, this is on the Fox News Web site. Eat The Press: Seriously.

Ivanka Trump Stuff Cover Leads to Writing Gig (MIN)
The Donald's eldest daughter obviously has what it takes to be on a Stuff cover, but Ivanka is also a Wharton grad, and the mag will be her platform to show off her business acumen. He new column will offer "practical advice" for Stuff's mostly 20-something male audience. MIN: Online-only ElleGirl traffic is up.

Saved by the Bell's 'Screech' in Sex Tape (Rush and Molloy)
Former TV geek Dustin Diamond can now take his place with Colin Farrell, Tommy Lee and Kid Rock as the star of his very own sex tape. "Just when you think you have seen everything in this business," says agent David Hans Schmidt, "mankind has raised the bar another notch. Or lowered it."