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Viacom to Send Video to China's Internet (NYT)
Viacom has struck a deal to provide television and music video content to Baidu, one of China's biggest and fastest-growing Internet companies. The alliance between Viacom's MTV Networks and Baidu.com is the biggest effort so far to introduce American television and entertainment content and programming into China.

Turner, MLB Announce Deal for Future Playoff Games (Mediaweek)
Turner Broadcasting's TBS has officially reached an additional TV rights agreement with Major League Baseball that will enable it to televise the 2007, 2009, 2011 and 2013 National League Championship Series and the 2008, 2010 and 2012 American League Championship Series. Sources said TBS paid between $45 million and $50 million for the latest rights.

Reuters Sells 50% Stake in Factiva to Dow Jones (Guardian)
The $160 million deal came as Reuters reported a better than expected 4.6 percent increase in third quarter revenues, to $631 million, and said it expects full-year growth to be at the top of its earlier 5-6 percent target range.

Yahoo's Profit Dives (LAT)
Yahoo Inc. reported a second straight quarter of disappointing financial results, but gave investors some hope for a rebound. The company said it had started testing a much-anticipated Web search system designed to compete against its biggest rival, Google Inc. NYP: Semel sees more tough times ahead.

Vince Vaughn Threatens to Sue New York Post, Two British Tabs (AP)
A statement released by a London law firm said the 36-year-old actor would be filing a "legal complaint" against a tabloid trio — the New York Post and the Britain-based Daily Mirror and The Sun — that said he was seen kissing a "mystery blonde" at an Oct. 8 charity event in London and had called it quits with Aniston.

Weak Ads Weigh on Newspapers (AP via Houston Chronicle)
Newspaper publishers continued to struggle with a weak business climate in the third quarter, as McClatchy Co. and Scripps Co. reported lower advertising results. Scripps, however, got another boost from its thriving cable networks.

Jared Paul Stern Sells Book (Gawker)
The former Page Six muckraker and alleged downshaker Jared Paul Stern has sold his book proposal, Stern Measures, to Simon & Schuster, reputedly for six figures. Despite rumors to the contrary, the book, due in 2007, will indeed contain a heapin' helpin' of Ron Burkle. FishbowlNY Video: Jared Paul Stern talks about the alleged Burkle shakedown saga.

60 Minutes Censors Duke Lacrosse Segment Online, But Not On-Air (CJR Daily)
Producers chose not to bleep out explicit comments on the televised episode, but elsewhere at CBS News those same words met a different fate. Following Sunday night's show, CBSNews.com published a piece about the segment which essentially reproduced the final transcript of the show — plus some additional bleeping. Public Eye: "We failed to check with the broadcast to see if they were going to bleep it or not," said CBSNews.com news director Mike Sims. "We believed that they were going to bleep it, and we would be consistent."

MySpace Comments May End Clinton-Murdoch Honeymoon (NY Sun)
Just three months after Rupert Murdoch hosted a fundraiser for Senator Hillary Clinton's re-election campaign, Clinton has said a Murdoch-owned social networking Web site, MySpace.com, is a destination where children risk being stalked, bullied, and exposed to dangerous online scenarios such as predatory adults masquerading as their peers.

Judge to Rule on Another Secret Sources Times Suit (NYO)
The New York Times' ability to shield confidential sources is under yet another legal challenge. Attorneys representing Dr. Steven Hatfill have filed a motion seeking to compel the paper to identify sources used by columnist Nicholas Kristof. The motion is part a defamation lawsuit against the Times resulting from Kristof's coverage of the 2001 anthrax attacks.

CFO's Defection Follows Truman's at LTB Media (NYP)
Louise T. Blouin MacBain, the wealthy Canadian behind artsy LTB Media, officially lost her second top-shelf executive this month when her chief money man said he was following defecting CEO James Truman out the door. Speculation that her former chief financial officer James Conley was coming back to the fold were shot down yesterday as negotiations apparently hit a snag.

Pinnacle Ads Escaped Vetting By Publications (WSJ)
Some investors and experts on financial fraud are asking why Newsweek and other respected publications accepted Pinnacle ads promising such improbably high returns. Last week, a federal court shut down Pinnacle's business and froze its assets after the Securities and Exchange Commission accused Pinnacle of operating a nationwide Ponzi scheme.

Redstone: FCC Indecency Rules 'Creating a Lot of Fear' (Hollywood Reporter)
In the most blatant terms yet expressed by a top media executive, Viacom and CBS executive chairman Sumner Redstone criticized the FCC's crackdown on indecent speech, accusing the commission of letting the tail wag the dog. B&C: FCC upholds Viacom indecency settlement.

A Question of Eyeballs (NYT)
In June, Nielsen Media Research announced it would start rating commercials, setting off a battle worthy of a Survivor episode, with just about everyone in the TV and advertising businesses disagreeing over how Nielsen should measure ad viewership.

Hype Surrounding Vogue Living Launch Overblown? (WWD)
Execs insist the mag is a special interest publication that does not have a definite regular frequency. Its 500,000 rate base includes 300,000 copies to be polybagged to Vogue subscribers with incomes over $100,000, or a net worth of over $1 million, or a home valued at more than $500,000. At present, only one additional edition of Living is scheduled for some time next year.