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MySpace Takes Steps Against Copyright Infringement (Reuters via LAT)
MySpace.com will use "audio fingerprinting" technology to block users from uploading copyright music to the social networking site. The company, which is owned by Rupert Murdoch's News Corp., will review all music files uploaded by community members to their online profiles. The files will be run through a music database from Gracenote Inc.

New Pentagon PR Campaign Aims to Counter Bad News, Exploit New Media (AFP)
The Pentagon is expanding its public affairs operations to counter "inaccurate" news stories and editorials and exploit "new media" to get its message out, its chief spokesman said, denying the effort was linked to the elections. The initiative comes amid plummeting domestic support for the war in Iraq and just before crucial mid-term congressional elections.

Could Tribune Sale Be a Ploy to Dupe Chandlers? (NYP)
Some Wall Street bankers are wondering whether the media giant is serious about selling itself. This camp believes Tribune is merely going through the sale process in order to get the founding Chandler family and other agitated shareholders off their backs. But, in reality, Tribune's management, including CEO Dennis FitzSimons, isn't confident a deal will come out of the sales process.

Redstone's Cruise Missile (Page Six)
"He was embarrassing the studio. And he was costing us a lot of money," outspoken Viacom chief Sumner Redstone says of Tom Cruise in the December issue of Vanity Fair. Redstone admits it was his wife, Paula, who first soured on Cruise, which resulted in his decision not to renew Paramount's megabucks deal with Cruise's production company.

Absolute Revival (WWD)
Another incarnation of the upscale title will be out by the end of November, and though its new owners, Michigan-based Hour Media, promise a magazine identical to its buzzed-about but short-lived predecessor, don't expect to see any familiar names on the masthead. Absolute has an entirely new staff on both the editorial and business sides.

Diller's Web: Think Cable of the Past (NYT)
IAC/InterActiveCorp's programming president Michael Jackson has a Hollywood dominated résumé, which may provide some insight about future Internet ventures; he is thinking big by going small, investing in and starting targeted content sites built around humor, news and popular culture that remind him of the early efforts in cable television programming.

Analysis: Why Circulation Keeps Heading South (E&P)
"I don't see plus circulation numbers coming out of a FAS-FAX report any time in the very near future," the Newspaper Association of America's John Murray said after the release of the latest sobering numbers. Some believe that the industry should start using a "total audience" metric to factor in Web site revenue and niche products.

Daily News: Lemons=Lemonade (NYDN)
A day after the Audit Bureau of Circulations announced that the New York Post had overtaken the New York Daily News in total circ for the first time, the News responds by pointing out that the paper still has the highest circulation in the NYC metro area.

Martha Renewed for Season Three (B&C)
NBC stations are among the station groups renewing NBC Universal Domestic Television Distribution's Martha Stewart daytime "how to" talk show for a third season. The program has been cleared for 2007-08 on nine of the ten NBC-owned stations that have carried it from the start, along with outlets belonging to Gannett, Belo, Fisher, Scripps and other groups. B&C: In a behind-the-scenes shakeup, co-executive producer Rob Dauber is out.

Thomas Friedman's Millions (HuffPo)
Norman Solomon: Information about the extent of the New York Times columnist's wealth provides context for how he is accustomed to moving through the world. And his outsized economic privileges become especially relevant when we consider that he's inclined to be glib and even flip as he advocates policies that give very low priority to reducing economic inequality.

Publishers and Editors Crawling Out of 'Black Hole' (MIN)
It was at the American Magazine Conference 11 years ago that then-Time Inc. president Don Logan "linked" the Internet to magazine Armageddon — he was talking in financial terms — and there are "experts" today who believe that the digital revolution will eventually ossify magazines and other traditional media. But some mag publishers are showing how this might be avoided. MIN: Bill Kupper's Business Week successor will likely be a 2007 announcement.

Student Finds Unpublished Sylvia Plath Poem (AP via SF Chron)
An unpublished sonnet that Sylvia Plath wrote in college while pondering themes in F. Scott Fitzgerald's novel The Great Gatsby will appear Wednesday in an online literary journal. Plath wrote "Ennui" in 1955 in her senior year at Smith College, said Anna Journey, a graduate student who discovered the unpublished poem while researching the Plath archives at Indiana University.

Last Minute Media Halloween Costume Ideas (FishbowlNY)
Out of costume ideas for that Halloween party tonight? Why not go as a media figure? Try these customized media costumes on for size. Spooky! FishbowlDC: Your Halloween guide.

Oprah Hearts Her Audience to the Tune of $1K Each (WaPo)
Oprah Winfrey, who likes to lavish gifts on her studio audience — diamond-encrusted watches, Sony camcorders, Burberry coats, BlackBerrys, cashmere sweaters, iPods, wide-screen LCD televisions, washer-dryers, Pontiac G6s — yesterday gave approximately 300 audience members each $1,000.

21 Questions for NYO Owner Jared Kushner (Intelligencer)
Who's your favorite New Yorker, living or dead, real or fictional? Franklin Delano Roosevelt. In one sentence, what do you actually do all day in your job? Run a newspaper while trying to buy buildings and catching up on missed classes. What do you hate most about living in New York? The demise of the Second Avenue Deli.

More Media Insight Than W Can Shake His 'Google' At (AdAge)
Simon Dumenco: Every couple of months, as a reader service, Media Guy fields imaginary questions from nonexistent readers. He does this out of deference to his real readers' very busy lives, thus saving them the trouble of writing in with questions they simply don't have time to ask.