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2010 PR Predictions: Growth Returns, M&A Activity Increases

wendy lane.jpg

Continuing with our series of predictions for the PR industry in 2010, we present the following from Wendy Lane Stevens, CEO of Lane PR, a $3 million boutique agency with offices in New York and Portland, Oregon.

On business prospects for 2010:

In 2010, I expect our business to be up. I expect it to be up because we have booked 25% more business for Q1 2010 than we have ever booked in the 20 year history of the company.

On PR M&A activity in 2010:

I expect there to be more acquisitions in the PR industry because companies understand that now is the time to take market share in a cost effective manner (balance sheets are still low from 2009) and this window of opportunity is closing.

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