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2010 PR Predictions: The Year PR Learns To “Make a Profit” On Social Media

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Due to popular demand, we’re continuing our 2010 predictions series into the first week of the new year. Here’s one from Roger M. Friedensen, APR, President & CEO, Forge Communications:

The biggest PR story of 2010 will be whether public relations firms can actually figure out how to understand, successfully sell and make a profit on emerging communication channels and strategies (i.e., real-time search, social media advances, etc.) as well as the rapid decline of traditional channels such as print and broadcast.

Quite frankly, with the economy moving forward with the speed of molasses in December, 2010 will likely be the year that separates the wheat from the chaff in our industry.

RELATED: 2010 Predictions: ‘The Days of Press Hits To Justify the PR Budget Are Over’

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