Due to popular demand, we’re continuing our 2010 predictions series into the first week of the new year. Here’s one from Roger M. Friedensen, APR, President & CEO, Forge Communications:
The biggest PR story of 2010 will be whether public relations firms can actually figure out how to understand, successfully sell and make a profit on emerging communication channels and strategies (i.e., real-time search, social media advances, etc.) as well as the rapid decline of traditional channels such as print and broadcast.
Quite frankly, with the economy moving forward with the speed of molasses in December, 2010 will likely be the year that separates the wheat from the chaff in our industry.
- The Ticker: Budweiser on the NFL; Facebook 'Best of'; Attack of the YouTube Stars; And More
- Walmart Comms VP to Resign Over Fake Resume
- Former NSA Chief Compares ISIS Air Strikes to 'Friends with Benefits'
- The Ticker: Agents Chasing YouTube Stars; Tim Cook Holds Firm; Clients on Native Ads; And More