From Gabby Douglas to #NBCFAIL, the 2012 London Olympics has been a raucous spectacle of PR intrigue, triumph and disasters. For PR geeks, these games have been an absolute blast. And when it’s all over, when it’s all said and done, we’ll all be talking about that one moment of the Olympics that will remain forever etched in our memories: the women’s water polo wardrobe malfunction.

Move over Janet Jackson. Say hello to the lustful carnival of floating skin that is women’s water polo. That’s right, last Wednesday during a qualifying match between the USA and Spain, American player Kami Craig briefly exposed a Spanish player’s breast during an underwater skirmish. NBC aired the incident to the world, which hasn’t been the same since. Just imagine it. An entire breast. Under water.

The salacious chlorinated romp lasted for entire seconds, and will live forever on the Internet. In fact, today, this article headlined the New York Times website. There are plenty of companies and brands that will pay handsomely for that level of exposure PR. Now they all know what to do. Nudity never fails. Sex sells. Every PR expert knows this well, though not every PR campaign capitalizes on this knowledge.

One brand that nailed it is Ragú. Yes, sexy Ragú, that sultry red pasta sauce tantalizingly separated from the public by glass like a prostitute in Amsterdam. Even better: Its’ funny. Take a look: