’60 Minutes’ Correspondent Steve Kroft: ‘We’re Not Going To Be Pushed Around By Publicists Any More’

In his many years with CBS’ “60 Minutes,” correspondent Steve Kroft has learned not to play ball with PR handlers, he says.

Now, the show and its producers are taking a stand. Says Kroft in an interview with Marketwatch’s Jon Friedman:

We’re not going to be pushed around by publicists any more…We’re not interested in giving people publicity if they’ve got something to promote.

Read the full interview here.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.