Advertising Age released results today from what they call a “temperature check” in terms of the marketing forecast for the second half of 2009. Some areas are hard hit – TV advertising for example. However, the results did show online and PR as two “pockets of strength.” A number of PR execs were quoted in the story.
MaryLee Sachs, director of the worldwide marketing communications practice at WPP’s Hill & Knowlton, said that CMO’s “will continue to look for new avenues and means with which to connect with their core consumers most cost-effectively. This puts digital, earned-media opportunities and niche-targeted initiatives” at the forefront.
Ray Kotcher, senior partner and CEO of Omnicom Group’s Ketchum told AdAge‘s Judann Pollack: “As clients consider what will help them succeed in this business climate, it is clear that an area of keen interest for them — and growth for us — is digital and social media.” Read the full story here.