First on PRNewser: Former RLM PR and Stanton Crenshaw veteran Josh Sternberg has announced the launch of Sternberg Strategic Communications. "I'm looking to really help companies define who they are and then get that message out to their targeted audiences," Sternberg told PRNewser. Current SSC clients include Net Worth Solutions, Sound Advice Consulting Services and Tribeca Staffing.

When asked if the agency will use its relatively affordable rates as a selling point, Sternberg told PRNewser, "Obviously one of my stronger selling points is that it becomes a more cost effective mechanism. I have a feeling many of these larger companies are going to stay with their firms because they have that relationship, but there are other companies that instead of paying a $25k retainer for solely media relations, they can come to me for a fraction of that cost and get that partnership."