[Socks in boxes, via Anchor web hosting blog]

Lori Rosen, founder of The Rosen Group is bringing BlackSocks.com to the U.S. She's is handling the PR, and has an equity stake in the company and the title of managing partner.

Rosen is bringing the successful (one million pairs and counting) Swiss subscription-based sock e-tailer to the U.S., official this week. For about $90 bucks you get high-quality dudes' hosiery sent to your door regularly throughout the year.

Founded in 1999, it appears BlackSocks survived the last bust by staying focued, selling quality merch, sticking to Europe, and helping men avoid regular visits to the store, the experience characterized as "loathsome" by Rosen in the press release.

So far so good: DMNews, WSJ.com, and Crain's picked up on the news. We're pulling for her to land that "did you ever notice" Andy Rooney mention, if he actually uses a computer.

In the meantime, drop her an email if you're sick of getting hosed at the store and want a special PRNewser discount.