Newsday's Spin Cycle blog illustrates the potential downside (or upside if your behavior needs to be obscured) of having a common name in the age of rapid-fire blogging with the side-by-side comparison of Bill Cunningham, Managing Director of Dan Klores Communications (DKC) and Bill Cunningham of New York Governor David Patterson's office.

The former was Mayor Bloomberg's director of communications prior to joining Klores.

Putting a face to a name on a Google Image search isn't so easy either. I only knew the photo above to be the DKC Cunningham because I saw him speak on a CenCom panel about how the 2008 election is covered by the media.

To further confuse the soup of politics, PR, and media, there is also the New York Times photographer Bill Cunningham, and the radio talk show host Bill "Hussein" Cunningham.

Cunningham likely improved this little SEO problem by doing something very cutting edge: picking up the phone suggesting the story to Newsday's Dan Janison.