When we last checked in on Air New Zealand, the company’s promo team was trying to make the most of its country’s reputation as The Hobbit’s home base. Known more for its zany videos than anything relating to travel, ANZ is now hyping a contest whose winners will go on a “blind date” all the way from London to Los Angeles.
The purpose of the campaign is to highlight one of the airline’s standout features: New Zealand is currently the only company to offer a “romantic seating option” in the form of a three-seat “sky couch” that folds into a bed for two. Here’s the kicker: they call the experience “cuddle class”. Eww.
Interested parties will gather on Valentine’s Day at London’s Heathrow with passports and luggage–but only two couples, one straight and one gay, will win tickets/weekend hotel fares for LA. We’re not sure how the losers will deal with it, but we hope they live fairly close to the airport because that’s a lot of work for no payoff. Also: the lucky winners will be filmed throughout the 12-plus hour flight that will mark the beginning of their pseudo-relationships. We can only hope that one of these fortunate four has the acting chops to be featured on the next season of Survivor or The Bachelor. Why else would someone living in London want to visit LA in the first place?
We kinda like this campaign–and we have to admire a company with the chutzpah to cast Lindsay Lohan in anything filmed after, say, 2005. But we’re still skeptical, because we know how quickly things can go wrong between two people stuck together on an airplane:
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