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Joe Ciarallo

Cutting Through the Noise at the Consumer Electronics Show (CES)

Perhaps the grand-daddy of all trade shows, the Consumer Electronics show is in full swing here in Las Vegas, NV. It’s one of those events that’s big enough for media companies to issue press releases highlighting their coverage plans, which we recently reported on.

This PRNewser is on the ground for the show, scoping out the happenings and trends. Here are some things that we’ve noticed so far.

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How Much Will Brands Spend on Social Media in 2011?

Regardless of where your company or organization sits on the social media adoption curve, one thing everyone is interested in – from brands to vendors and agencies – is how much money is being spent on it.

Industry analyst Jeremiah Owyang of the Altimeter Group recently asked 140 corporate social media strategists how much they’d be spending this year. As one can see, the numbers vary greatly depending on the size of the organization:

Here’s what is interesting about these numbers.

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Obama: To Press Conference or Not To Press Conference

After getting a bi-partisan tax deal passed, and moving forward with the repeal of the “don’t ask, don’t tell” policy of gays serving in the military, some are wondering whether President Obama should hold an additional end-of-year press conference to highlight recent achievements and command media attention that the administration has come out of the midterm elections moving things in the right direction.

Politico solicited several opinions from Beltway insiders. “No need for a year-end presser. We all know what happened this year and everyone needs some rest for the titanic struggles to come,” said Jamal Simmons, Democratic consultant and CBS News analyst. “…It’s a no-brainer for Obama to hold a wrap-up presser, with a strong intro statement to help drive this fresh narrative,” said Gordon Hensley, health-care consultant and former NRSC communications director.

However, we want to know what you think. Sound off in our PRNewser poll.

Robert Gibbs Hits All Three Cable Morning Shows

As our sibling blog TVNewser notes, White House Press Secretary Robert Gibbs made appearances on all three cable network morning shows this morning: MSNBC’s Morning Joe at 7:15amET, CNN’s American Morning at 7:30amET, and Fox & Friends at 7:40amET. What was he booked to speak about? Read more

Mashable Hires New York Times Vet Stacy Green as Director of Communications

Mashable just announced that it has hired Stacy Green as director of communications. Green comes to Mashable from The New York Times, where she was most recently manager of digital partnerships and social media marketing at The New York Times/NYTimes.com. Via Mashable’s Vadim Lavrusik:

Green will oversee public relations and marketing at Mashable, working with the business development, events, sales and advertising teams on improving outreach efforts, strategic marketing and internal and external communications.

Green had been with the Times for more than six years, and previously served as public relations manager for NYTimes.com. She begins with Mashable on Monday.

Five Things Tech Startups Should Know About PR

A video still from the panel discussion "Demystifying PR for Startups"

Technology company incubator Dogpatch Labs recently hosted an event in New York called “Demystifying PR for Startups.” It was fun to attend and hear in-the-trenches stories from varying viewpoints: journalists, PR agency executives, in-house marketers, and tech entrepreneurs.

The panel consisted of Dave Ambrose co-organizer of Hackers and Founders; James Moran and Vin Vacanti, founders at Yipit; Ben Kessler, director of communications at SeatGeek; Jordan Goldman, founder at Unigo; Nick Saint, reporter, Business Insider; Erica Swallow, Assistant Editor, Mashable; Devindra Hardawar, lead mobile writer, VentureBeat; and Adam Isserlis, director of digital media at Rubenstein Communications.

While the panel was definitely informative, many of the same questions and misconceptions were tossed around. Here is perhaps the best example:

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New Obama Book: ‘Everyone Knew the Communications Effort Was Struggling’

Revival: The Struggle for Survival Inside the Obama White House, a new book out this week from communications consultant and political analyst Richard Wolffe, puts forth yet another documentation of how the Obama administration’s communications strategy has not been operating as best it could.

Politico quotes the following excerpt from the book:

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What a Difference a Year Makes: Foursquare Hires PR Firm; Grows Up?

Last October, Foursquare founder Dennis Crowley told PRNewser that his fast growing location-based service had no need for a PR agency — or much of a marketing team at all, for that matter — because “PR pretty much takes care of itself.” As recently as this past June, Crowley said having a publicist would be “overkill.”

Just this week, however, Foursquare hired Kaplow PR, a mid-sized firm known in technology circles mostly for their work as PR agency of record for Skype. It seems like a smart move, and could be the clearest sign yet that Foursquare has “grown up” and is more ready than ever to go mainstream.

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White House Comment on Midterms Will Come at 1p.m. ET

After losing the House of Representatives but holding on to the Senate in the midterm elections yesterday, White House officials are carefully choosing their words and how they will frame the results.

The White House communications staff will stay silent, Politico reports, and President Obama will issue the first official comments at a 1p.m. ET press conference today. Meanwhile, the White House blog has not posted anything in reaction to the midterm results.

That doesn’t mean top officials from both parties haven’t already begun the spin game. A round up of commentary after the jump. Read more

White House Comms. Director: Media Wants ‘To Ask Something That’ll Lead the Huffington Post’

GQ has published a must-read profile of White House Press Secretary Robert Gibbs. However, one of the most interesting, and perhaps truthful quotes in the story comes from White House Communications Director Dan Pfeiffer (pictured), who testifies to his frustrations of dealing with a press corps that he says is hell bent on generating headlines that will light up the blogosphere:

“The basic philosophy is, the beast is either feeding on you or feeding on someone else. The media is more combative an enterprise than ever before—combative with the White House, newspapers literally fighting for their economic lives every day. You have outlets of ideological agendas in the briefing room on both sides who ask questions that fuel the debate. Every reporter sitting in that room, whether they admit it or not, wants to ask something that’ll lead the Huffington Post. So it’s incredibly provocative.”

Read the full story here.

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