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Friday Mar 07, 2008

A Full Rundown of PRWeek Award Winners

There are definitely some grumpy and happy PR execs coming into the office a bit late this morning. Grumpy because they lost a big award, happy because they won an award, and late because they hit the bar a little to hard last night.

We'll have more to come from last night's PRWeek Awards, including an interview with Agency of the Year rbb Public Relations CEO Christine Barney, who beat out heavyweights including Edelman for the top prize. GolinHarris won campaign of the year for the Nintendo Wii launch. Hello, no brainer there.

After the jump, is a recap of some of the winners. A full list can be found here. The official PRWeek press release is found here.


PR Campaign of the Year 2008
GolinHarris and Nintendo of America: Wii Launch: How Wii Helped Nintendo Get Its Game Back

PR Agency of the Year 2008
rbb Public Relations

Small PR Agency of the Year 2008
rbb Public Relations

Midsize PR Agency of the Year 2008
OutCast Communications

Large PR Agency of the Year 2008
Edelman

Arts, Entertainment & Media Campaign of the Year 2008
Ketchum and Fireman's Fund Insurance Company: "Into the Fire" Igniting Support for America's Firefighters

Product Brand Development Campaign of the Year 2008
Edelman and Church & Dwight: Trojan Evolve Campaign

PR Professional of the Year 2008
Michael Kempner, MWW Group

Young PR Professional of the Year 2008
Jake Basden, Ogilvy Public Relations Worldwide

PR Innovation of the Year 2008
GCI Read-Poland and Dell: Dell Creates an IdeaStorm

Technology Campaign of the Year 2008
Edelman and Microsoft: The Launch of Halo 3

Healthcare Campaign of the Year 2008
Weber Shandwick and National Marrow Donor Program: 2007 Thanks Mom National Marrow Donor Drive



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