Shoppers who purchase a select group of items through January 1, 2011 help with the “Give Harmony” donation of up to $825,000. Among the items are a Samsung no-contract Boost Mobile phone, Beats by Dr. Dre headphones, and the Rascal Flatts album “Nothing Like This.”
The initiative is part of Best Buy’s @15 program, a charitable program aimed at teens.
The vendors and items selected for the program were chosen because they are “relevant for teens,” Jessica Haider, associate manager for Best Buy community relations told us via e-mail. The retailer also targets teens with their philanthropic efforts for a specific reason.
“Teens bring passion and enthusiasm to tackling tough issue,” Haider continued in her e-mail. “They’re also important to our business – they shop in our stores, and they’re our future employees. There’s a real opportunity to listen to – and learn from – what teens have to say.”
[Full disclosure: I worked with Best Buy at my previous job, although I didn't work with this specific initiative.]