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BI Survey Finds Consumers Really Like Discounts

Business Insider has done a survey of consumers’ Groupon-ing habits, finding that 72 percent of the people using Groupon are also using LivingSocial. The site surveyed 943 of its readers; 811 said they’re Groupon subscribers.

Interestingly, the number of people saying they open their daily discount emails less now than when they first signed up is pretty high. Nearly 40 percent say they open fewer and nearly 35 percent say they open almost none. We’d be curious to find out if that’s because the subject lays out what the day’s discount will be. So, for example, if you have no interest in laser hair removal, maybe you’d delete the email before opening it.

Still, about a quarter of respondents are opening the emails more frequently. According to the survey, most have purchased one to five Groupons with nearly 60 percent saying they’ve spent more than $50.

Also, more than three-quarters said they don’t care about those horrible Super Bowl ads Groupon ran. Still, this story says Groupon is pointing the finger at its former ad agency Crispin Porter & Bogusky.

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