CBS News ran a segment almost entirely devoted to BP CEO Tony Hayward‘s PR gaffes last night. The segment comes after new advertisements running this week. Ad agency Purple Strategies created the ads and is working alongside the Brunswick Group, BP’s PR agency of record.
All of the industry executives and competitors of Brunswick that Ad Age spoke to, who all asked not to be identified, praised the shop for its work in the mergers-and-acquisitions, financial-communications, litigation, CEO-positioning and corporate-communications sectors. But a number of them questioned the decision to have the agency’s Washington office lead the crisis based on its size.
As Bush notes, these comments come from competitors, but the background is nonetheless seems to be on target.
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