TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Brooke Hammerling on iPad: ‘Are there any women in Apple marketing?’

ipad.jpg

As PRNewser noted yesterday, Apple’s latest product release, the iPad tablet computer had already been widely mocked for its name.

Some women marketers seem to agree.

“Are there any women in Apple marketing?” asked Brooke Hammerling, founder of Brew Media Relations, in The New York Times. “The first impression of every single woman I’ve spoken to is that it’s cringe-inducing. It indicates to me that there wasn’t a lot of testing or feedback.”

And some don’t.

“In three months’ time, if it delivers on its promise, no one’s going to remember that they chuckled about it,” Hayes Roth, chief marketing officer at Landor Associates told the Times.

We’re curious to hear your take. Did the iPad launch live up to the hype? Does the name have any effect on what you think of the product or if you will buy one?

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!