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Bud Light Jumps on the Gay Marriage Avatar Bandwagon

Yeah, so yesterday Bud Light made an earnest attempt to ride the “marriage equality viral avatar” train by posting this image for its 5,600,000 Facebook fans:

This infographic proves that yuppies and hipsters like the cheap stuff just as much as stereotypical rednecks (and as real-life rednecks we resent the implication that Bud Light drinkers are anti-gay). So while we have little doubt that this image inspired many Bud lovers to do a double take, we can’t imagine it led too many people to “unlike” the page.

What do we think of it from a brand perspective? Quick, clever stunt or shameless meme-jacking? Is there a difference?

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