TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Carmichael Lynch Spong Adds Newell Rubbermaid Brands to Roster

Carmichael Lynch Spong has added four Newell Rubbermaid Home & Family brands to its list of clients: Rubbermaid, Levolor, Kirsch, and Amerock. The firm has been selected as the brands’ domestic agency, working on brand positioning through digital and social initiatives as well as other PR efforts. Sales for Newell Rubbermaid in 2009 were $5.6 billion with the company’s Home & Family group generating $2.4 billion.

CLS has worked with Newell Rubbermaid’s cookware and culinary brand, Calphalon, since 2009. Carmichael Lynch has also been named domestic advertising  agency for seven Newell Rubbermaid brands.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!