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Roll Call: Ruder Finn, Edelman, RLM Finsbury, And More

Ruder Finn announced several new additions to its global healthcare leadership team:

  • Elyse Margolis was promoted to the position of executive vice president/director, New York Healthcare, where she will continue to serve as client service leader for accounts as well as assuming new responsibilities for the New York team.
  • Trina Chiara was named executive vice president/director, Global Healthcare Business Development. Chiara, who previously served as an NPR reporter for a decade, will both oversee current clients and identify new business opportunities in the healthcare field.
  • Rob Schachter has been promoted to the position of executive vice President, global Healthcare. As a Ruder Finn employee for the past eight years, he handled global franchise portfolios for multiple clients.
  • Glenn Silver joined the practice as senior vice president, Healthcare Media Relations. He will counsel the firm’s extensive list of pharmaceutical clients.
  • Christine Hanson will now serve as senior vice president, Global Healthcare. Hanson, who worked at Manning Selvage and Lee and Danielides Communications, Inc. before joining Ruder Finn, recently managed several high-profile campaigns including one for Novartis’ Bexsero MenB Vaccine. (Release)

Edelman Seattle announced the appointment of Michael Thomas to the SVP role for its technology team. Thomas, who previously served as VP at Edelman’s Chicago office, brings more than a decade of counselling experience in the tech and health sectors to the role; her past clients include GridApp (acquired by BMC Software), Redback Networks (acquired by Ericsson), Opsware (acquired by HP), CrowdControl for Amazon Mechanical Turk, Code Green Networks, Skytap, Fortress Grand, Twisted Pair Solutions and others.

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New SHIFT Communications EVP Scott Monty on the Future of PR

ScottMontyWe’ll make a wild guess and assume that, if you work anywhere in communications, you heard the big news this morning: Scott Monty, former head of social for Ford Motor Company, joined Boston-based SHIFT Communications as EVP of strategy (he even has his own URL).

The announcement received mentions in trade pubs from Adweek to Automotive News and even inspired a bit of good-humored hashtaggery:

Scott elaborated on the #MontyDecision on his personal blog this morning, but he and SHIFT CEO Todd Defren also talked to us about the logic behind the move and their shared vision for the future of the comms industry.

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More on White House ‘TV Whisperer’ Joining Burson-Marsteller

Dag VegaThanks to Politico, we had the news about former White House “TV Whisperer” Dag Vega leaving the Obama administration to go the PR route several days ago. Now we have the press release.

First: Vega will be managing director of Burson-Marsteller’s Washington, D.C. office effective August 4th, and he will report to Ann Davison, U.S. Chair of Public Affairs & Crisis Practice who joined the firm last month, as well as Jano Cabrera, worldwide executive vice president.

Thanks to a Politico exclusive, we also know that Friday will be his last day at 1600 Pennsylvania Avenue and that he will take a vacation in Puerto Rico before starting the new gig.

What did Vega do at the White House?

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Spin the Agencies of Record

Bangkok

  • Cohn & Wolfe opened a new, wholly-owned office in Bangkok, Thailand in order to “offer full coverage across Southeast Asia in advance of the much-anticipated official formation of the ASEAN Economic Community”. Doug Buemi, vice chairman and regional director for Asia Pacific, will lead the office, which will focus on digital and social media for both consumer and B2B clients.

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Does Size Matter? 5 Differences Between Big and Boutique PR Firms

PR highway

Public relations is full of many things, stereotypes being one of them.

However, when a nubile flack is fresh out of college (or even the newsroom making the switch these days), there is one thing to consider. This one quandary has PR hopefuls in the agency world so perplexed that they choose in-house because they aren’t sure which way to go.

Do I apply at a major PR firm or one of those boutique agencies? 

I never understood why this is such a conflicting decision because PR “happened” to me. (Long story. Tell ya’ later sometime.) Now that I have been there, done that, bought the T-shirt, and put my name on it just in case, I get it. There are differences, many of which are subjective. Others are objective. Both types have their definite advantages and drawbacks, but both are rewarding.

Here is this week’s listicle of 5 Things: 5 differences between big and boutique PR firms.

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Ecuador Gave Two U.S. Firms $6.4M to Protect Its Reputation

Ecuador

Here’s a quick take on news you may have missed: the country of Ecuador has a whole lot of money to spend on reputation management.

$6.4 million over 12 months, to be exact.

Documents released by the Justice Department yesterday confirmed that New York’s mcSQUARED and Washington’s Fitzgibbon Media have been partnering on lobbying work for the country since late 2013. This announcement came a couple of weeks after the conservative Washington Free Beacon effectively accused mcSQUARED of ethics violations for listing the country as a client while failing to disclose the nature of the contract to the U.S. government.

Like so many conflicts around the world, this one is all about oil.

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Roll Call: MWW, Murphy O’Brien, allen & gerritsen

MWW promoted Jennifer Little to the role of SVP/general manager of its Dallas office. Little joined MWW in 2012 after serving in VP/SVP roles at Ketchum and Edelman; she also worked as director of PR for Pizza Hut for nearly three years. The promotion follows MWW’s expansion into a new office space, and President/CEO Michael Kempner writes, “Over the past two years, Jennifer has played an important role in driving the growth of our Dallas office and she is the ideal person to help continue its expansion.” Little earned a bachelor’s degree in broadcast news from the University of Texas, Austin, and a graduate degree in communication studies from Indiana State University. (Release)

Los Angeles firm Murphy O’Brien announced six new promotions led by the appointment of Laura Millett and Rachel Esserman to the position of vice president. Millet, who has a background in broadcast journalism, joined Murphy O’Brien after working on PR campaigns for travel clients at the The Zimmerman Agency (Omnicom); in her new role she will oversee multiple travel accounts while developing new business, working on strategy and driving branding efforts and awards initiatives. Esserman, a long-standing Murphy O’Brien employee, will also contribute to strategy while spearheading new business outreach and securing media placements for travel and real estate clients. The firm also promoted Ashley King to account director, Jen DeAngelis to digital media senior account executive, Kaitlin Novell to senior account executive and Marissa Girolamo to account executive.

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Spin the Agencies of Record

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Which Firms Pay the Big(gest) Bucks?

CASH MONEY BITCHES

This week the always-excellent Holmes Report published its annual World Report tracking the globe’s top PR firms by income and other metrics. It’s a very useful rankings source that you’ve probably already seen.

Interestingly, some firms provide both income totals and staffing numbers while others choose to be more…discrete.

As an amusing (and definitely not even close to 100% accurate) thought experiment, we scrolled through the list and did a little quick division to see which firms have the most reported income per reported employee.

As imprecise as this math may be, we still find the ratios fascinating.

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Kelly Cutrone Shutters L.A. Office

Kelly CutroneToday brings news that Kelly Cutrone, fashion/reality TV PR Star, author and America’s Next Top Model judge, has closed the Los Angeles office of her firm People’s Revolution, which the general public got to know via long-running dramatic masterpiece The Hills. The firm’s New York offices are, of course, still going strong.

Cutrone’s note to her press contacts (which sadly do not include us):

“In 1996 I opened People’s Revolution in Los Angeles, California. Over the last 18 years People’s has had quite a run! LA was our birthplace. With all of the changes in technology and our main focus in New York, I have decided not to renew our lease on 7005 Melrose. We are very interested in renting a house with a swimming pool as a possible option going forward so please do let us know if you know of anything.”

This news also recalls the heady days of 2010, when Bravo and MTV seemed determined to create a reality show centered around a PR firm. They did not succeed, though we do now have at least one PR sitcom to look forward to (or not).

Click through for a Throwback Thursday clip in which Cutrone tells our own co-founder Joe Ciarallo about how those who want to do fashion PR “have to be willing to pay their dues.

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