A couple of other snapshots after the jump.
Burson-Marsteller UK has launched Be More, the firm’s brand marketing practice led by managing director Philippe Pendaries. The practice team is composed of 20 members including traditional consumer practitioners, digital specialists, content creators, and designers. Recent additions include Joe Sinclair, head of digital and Dan Humphries, director of audiovisual comms. The practice is looking for new hires.
Accounts include Sony Ericsson, Activia, Shell, and De Beers. And recently, the practice was awarded the Ford consumer business, according to PRWeek UK.
Burson-Marsteller has released the findings from its Second Annual Social Media Check-Up, finding that the Fortune Global 100 are relying more and more on Twitter to directly engage with their audience.
According to the study, 67 percent of these top companies are using Twitter to speak with consumers or mention other users, and 57 percent are retweeting content from their corporate accounts. This is more than a 75 percent increase in both of these activities.
Richard Powell Jr., Burson-Marsteller’s worldwide COO and chair of the firm’s global corporate practice, is heading to Bloomberg to serve as that company’s chief communications officer.
Powell will oversee Bloomberg’s comms strategy and infrastructure as it expands in both new and existing markets. He will report to Bloomberg’s head of government relations and public affairs, Kevin Sheekey.
Burson’s statement, which talks about who will be handling Powell’s responsibilities, is after the jump.
Burson-Marsteller has partnered with Targeted Victory, a political and advocacy firm that specializes in online and mobile communications, data management for political and advocacy campaigns, and other digital comms. Targeted Victory also has a proprietary technology that it developed with a separate partner, Lotame Solutions, called Audience Targeting Platform that is used throughout the duration of a campaign.
Burson-Marsteller China also promoted Cindy Tian from president to executive chairwoman. She was appointed president in 2006. Both executives will report to Bob Pickard, Asia-Pacific president and CEO.
During the Paley Center for Media’s International Council forum on digital media and politics in New York on Wednesday, Mike Allen, chief political correspondent for Politico, discussed the current explosion of media coverage.
“Now there is no place that everyone automatically goes for news. In the new world, all media outlets face the nightclub conundrum – when they’re hot, everyone goes there. Politico needs to make sure we don’t end up like Studio 54,” he said.
The panel was moderated by Pat Mitchell, president and CEO of the Paley Center for Media, and the other panelists included Don Baer and Karen Hughes, both worldwide vice chairs at Burson-Marsteller and former presidential communications advisers, for Clinton and Bush respectively.
Burson-Marsteller has launched a new subsidiary called PivotRED, which will offer client services that fall outside of the firm’s network. According to the press release, PivotRED will have “expertise in a number of global industries, including: natural resources, energy, information services, digital media and technology, consumer brands, financial services, transportation and automotive.”
The consultancy will operate as an “autonomous subsidiary” led by CEO Andrew Goldberg, based in New York. Previously, Goldberg was chairman of B-M’s corporate and financial practice.
Burson-Marsteller CEO Mark Penn has a post-election day write-up on the Huffington Post that slices and dices yesterday’s vote and gives his take on what President Obama has to do to reclaim the spark that brought him to office two years ago.
“Only 23 percent of the voters said that they were casting a vote for the Tea Party while 56 percent said it was not a factor and the rest outright opposed them,” he writes. “But 62 percent of the voters said that the economy was the key factor determining their vote.”